Jade Leaf Matcha, the top-selling tea brand on Amazon, is now venturing into the creation of snacks with its all-new matcha bite snacks. The Organic Matcha Fruit Bites are being introduced in varieties like Apple Ginger, Lemon and Peach Mango, each of which is made with real fruit and high-quality Japanese matcha.
The products are packed into one-ounce single-serve pouches that are ideal for on-the-go snacking, especially when a sustainable boost of energy is needed. These nourishing matcha-infused snack bars contain one full serving of fruit and contain roughly the same caffeine levels as a cup of green tea.
Marc St Raymond, the co-founder of Jade Leaf Matcha, notes that the idea for this matcha fruit snack has been around even before starting the company yet it took time to find a manufacturer that could work with just real fruit, matcha and other simple ingredients with no added sugar.
Why This Trend Is Growing
- Matcha Snacks
- The emergence of matcha-infused snack bars is disrupting the traditional snack industry and providing consumers a healthier alternative.
- On-the-go Snacking
- Single-serve, one-ounce pouches of matcha fruit bites provide a disruptive opportunity for the convenience food industry.
- Functional Foods
- Matcha fruit bites with their high concentration of antioxidants and caffeine provide a trend that both the snack and health food industry can tap into.
Industries Being Reshaped
- Snack Industry
- The snack industry has an opportunity to innovate their offerings by incorporating healthier ingredients such as matcha and real fruit.
- Convenience Food Industry
- On-the-go snacking options such as single-serve pouches of matcha fruit bites are disrupting the traditional convenience food industry.
- Healthy Food Industry
- Matcha-infused snack bars made with real fruit and high-quality ingredients provide a health-focused trend that can disrupt the healthy food industry.
