Kit Kat and Etude House are Releasing Two Makeup Palettes
Ellen Smith — February 6, 2019 — Fashion
References: etudehouse & hypebae
Kit Kat and Etude House have partnered for a sweet makeup collection, offering consumers a selection of palettes that were inspired by the iconic and versatile candy bar.
The release includes two palettes, one in 'Original' inspired by the classic chocolate-covered iteration, and another in 'Strawberry Tiramisu.' The original palette features colors that range from light pinks to deep reds, while Strawberry Tiramisu offers warmer tones that are perfect for helping one get through the cooler winter months.
To make matters even more enticing, each palette arrives in a casing that's reminiscent of a Kit Kat bar, as well as a red pouch that can be used for easy transportation.
Image Credit: Etude House via Instagram @etudehouseofficial
The release includes two palettes, one in 'Original' inspired by the classic chocolate-covered iteration, and another in 'Strawberry Tiramisu.' The original palette features colors that range from light pinks to deep reds, while Strawberry Tiramisu offers warmer tones that are perfect for helping one get through the cooler winter months.
To make matters even more enticing, each palette arrives in a casing that's reminiscent of a Kit Kat bar, as well as a red pouch that can be used for easy transportation.
Image Credit: Etude House via Instagram @etudehouseofficial
Trend Themes
1. Collaborative Brand Partnerships - The partnership between Kit Kat and Etude House showcases the trend of brand collaborations in the beauty industry, creating unique and exciting products.
2. Food-inspired Makeup - The creation of chocolate bar-inspired eye palettes demonstrates the trend of incorporating food elements into cosmetics, tapping into consumers' love for both makeup and indulgent treats.
3. Packaging Innovation - The use of Kit Kat bar-inspired casings and a red pouch for transportation highlights the trend of innovative packaging in the beauty industry, creating a memorable and interactive experience for consumers.
Industry Implications
1. Beauty - The beauty industry can explore opportunities for collaborative partnerships with food brands to create unique and eye-catching makeup products, appealing to a wide range of consumers.
2. Food - The food industry can consider collaborations with cosmetics brands to develop food-inspired makeup lines, capitalizing on consumers' interest in indulgent treats and novel product offerings.
3. Packaging - The packaging industry can innovate by creating interactive and themed packaging for beauty products, providing brands with opportunities to differentiate themselves and enhance the consumer experience.
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