The sports industry uses social media filters to appeal to young demographics
Trend - The sports industry makes moves to shed its more conservative approaches to business by using social media to appeal to younger demographics. Coming in the form of the AR filters and humor that Millennials and Gen Z are so accustomed to, the industry is making moves to remain relevant to modern consumers.
Insight - Today's Millennial and Gen Z consumer engages with digital forms of communication and "languages" on a daily basis, and prefers interacting with brands online rather than via other marketing avenues. For companies in industries often associated with tradition and history, capturing the attention of younger demographics often comes with appealing to their unique methods of interacting with peers, content, communication and brands.
Insight - Today's Millennial and Gen Z consumer engages with digital forms of communication and "languages" on a daily basis, and prefers interacting with brands online rather than via other marketing avenues. For companies in industries often associated with tradition and history, capturing the attention of younger demographics often comes with appealing to their unique methods of interacting with peers, content, communication and brands.
Workshop Question - How could your brand better appeal to Millennials and Gen Z?
Trend Themes
1. Social Media AR Filters - Sports industries can create AR filters for social media, allowing fans to digitally transform into beloved wrestlers or athletes, generating social media engagement and boosting online presence.
2. Social Media Content Creation - Organizations can create purposeful content for social media platforms to cater to the diverse tastes of newer audiences, including the millennials and Gen Z, thereby creating genuine engagement with the brand.
3. Real-time Social Media Tools - Real-time social media tools like Slate can help organizations to approve and create quick, on-brand content, and increase their digital presence, leading to a wider reach and greater engagement.
Industry Implications
1. Sports Industry - With rising competition in sports, organizations need to cater to younger demographics with evolving tastes and preferences, who favor digital media over traditional marketing avenues.
2. Digital Marketing - The emergence of AR and real-time social media tools indicates a growing trend towards digital marketing strategies and advertising mediums that are interactive, fun, and memorable.
3. Media and Entertainment - Increasing presence on social media and the ability to appeal to new and niche audiences through digital content indicates new opportunities for the media and entertainment industry to target younger consumers.
4 Featured, 31 Examples:
30,028 Total Clicks
Date Range:
Sep 19 — Feb 20
Trending:
Mild
Consumer Insight Topics:
