Category
Lifestyle
Assisted Choices
Trend cluster
Category
Waste-Powered
Cleaning
Brands and scientists are creating cleaning products by re-purposing waste.
5.0
Trend score
Trend
What is the Waste-Powered Cleaning trend?
Waste-Powered Cleaning: Businesses are envisioning what the circular economy means beyond packaging. With a focus on ingredients, many scientists and designers are developing techniques to implement elements like food waste and carbon emissions as ingredients in cleaning products.
Insight
The consumer insight behind the Waste-Powered Cleaning trend
Today's consumers are well-aware of the consequences of waste on the environment—from air quality to animal life. As a result, many eco-conscious individuals are concerned about how to dispose of such waste correctly as they wish to maintain a guilt-free lifestyle. Thankfully, the idea of the circular economy is fast-developing in the real world and many demand this concept to be fully integrated into the products that they use on a daily or weekly basis.
Trend themes
Themes within the Waste-Powered Cleaning trend
Three behaviours holding the trend together01
Circular Economy
Incorporating food waste and carbon emissions in cleaning products to promote sustainability helps reduce environmental pollution and create healthier lifestyles.
02
Carbon Capture Technology
Innovative use of carbon capture technology allows cleaning product manufacturers to use emissions from boilers and furnaces as raw materials for their products, making them economically and environmentally sustainable.
03
Upcycling Waste Materials
Upcycling waste materials such as cooking oil, pine needles, and horse fat promotes resource conservation, reduces plastic use and greenhouse gas emissions, and creates innovative cleaning products that embrace sustainability.
Industry implications
What the Waste-Powered Cleaning trend means for industry
Where the trend changes the playbookFor
Cleaning Product Manufacturing
Cleaning product manufacturers can incorporate circular economy practices, carbon capture technology, and upcycling of waste materials to create innovative and sustainable products that cater to the growing demand for eco-friendly cleaning options.
For
Waste Management
Innovative waste management practices can reduce pollution and greenhouse gas emissions while creating resources for the manufacture of sustainable cleaning products, thus creating a symbiotic relationship between the waste management and cleaning product industries.
For
Green Technology
Green technology focused on the development of carbon capture and recycling of waste materials creates opportunities for the manufacturing of innovative cleaning products that promote sustainability and reduce environmental pollution.
Workshop question
How might your brand interpret waste into its product/service?
Trend signals
Trend signals for Waste-Powered Cleaning
Trend score 5.0 out of 10, from popularity 80%, activity 57%, freshness 13%.
Popularity80%
Activity57%
Freshness13%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Waste-Powered Cleaning trend
6 featured examples from Aug 24, 2019 to Sep 15, 2022CategoryEco
Innovative Soap-Making Methods
Danielle Coffey's Project Efficiently Turns Fats and Oils into Soap
The personal care products industry can benefit from incorporating innovative soap-making methods that align with sustainable and natural product demand.
CategoryEco
Circular Cleaning Products
veles Creates Cleaning Products Using Food Waste as a Catalyst
The cleaning products industry can adopt circular production methods and alternative, renewable ingredients to create more eco-friendly and sustainable products.
CategoryEco
Natural Waste Cleaning Tools
Soley Thrainsdottir's Cleaning Tools are Made with Leftover Materials
The cleaning supplies industry can benefit from incorporating eco-friendly materials and repurposed industrial waste into their product lines to meet growing consumer demand for s…
CategorySocial Good
Climate-Friendly Hand Soaps
Clean O2 is a Startup Turning Greenhouse Gas Emissions into Soap
Clean O2's innovative technology can help companies reduce their carbon footprint and adopt eco-friendly practices.
CategoryEco
Carbon Capture Soaps
CleanO2 is Working to Solve Climate Change "One Soap Bar at a Time"
Carbon capture and upcycling offer opportunities for sustainable and innovative cleaning product development.
CategoryEco
Cooking Oil-Powered Cleaning Products
A Cameroon Scientist Creates Innovative Cleaning Supplies
The development of eco-friendly cleaning supplies using food waste presents an opportunity for disruptive innovation in the cleaning industry.
