Evian's label-free water bottle is made of 100% recycled plastics. This unique design is Evian's first step into cutting virgin plastic entirely out of the supply chain, and becoming fully circular.
At recycling facilities, the bottles are sorted, cleaned and stripped of labels and caps, which are made from a different type of plastic. While labels are technically recyclable, many facilities either don't process them or lack the right infrastructure to do so. Evian's new stripped-back design, which took nearly two years to develop, features an engraved logo instead of the traditional label, and thus eliminates any waste to the environment. Moreover, except for the cap, the new packaging is made of 100% recycled plastic. According to the company, the plastic cap preserves the natural mineral water quality, and while not made from reused materials, it is fully recyclable.
Evian believes this label-free design could provide a sustainable solution globally, particularly in the e-commerce and hospitality industries, where there is no need for barcode labelling.
Image Credit: Evian
Why This Trend Is Growing
- Label-free Packaging
- Eliminating labels and using engraved logos presents an opportunity to create more sustainable packaging solutions in various industries.
- 100% Recycled Plastic
- Using 100% recycled plastic for packaging materials can disrupt traditional manufacturing processes and inspire a shift towards circular supply chains and eco-friendly innovations.
- Sustainability in E-commerce and Hospitality
- Incorporating sustainable packaging solutions in e-commerce and hospitality industries can provide a competitive advantage and support more eco-conscious practices.
Industries Being Reshaped
- Consumer Packaged Goods
- CPG companies can benefit from incorporating label-free packaging and 100% recycled plastic to better align with evolving consumer preferences for eco-friendly, sustainable products.
- Beverage and Bottling
- Companies in the beverage and bottling industry can adopt label-free designs that prioritize sustainable materials and circular supply chain practices to enhance their brand's sustainability initiatives.
- Logistics and Transportation
- Sustainable packaging solutions that reduce the need for barcode labelling can streamline the logistics and transportation process, resulting in a more efficient and eco-conscious supply chain.
