Cleaning products are offered in recycled or upcycled packaging
Trend - As brands related to the cleaning space take note of the environmental impact their industry has, multinational and small companies alike are focusing on how to reduce the harm they do to the environment. For some brands, packaging is becoming a huge focus, and recycled or upcycled packaging materials are the first step in creating more sustainable, reduced-waste products.
Insight - Consumers today want brands to do more than pay lip service to positive causes, whether those are environmental or social. Today's eco-conscious consumer has higher expectations for brands due to the growing urgency of forces like climate change that have global implications and consequences. Thus, consumers are turning to brands that do more than donate or raise awareness, but ones that also focus on production and internal improvements.
Insight - Consumers today want brands to do more than pay lip service to positive causes, whether those are environmental or social. Today's eco-conscious consumer has higher expectations for brands due to the growing urgency of forces like climate change that have global implications and consequences. Thus, consumers are turning to brands that do more than donate or raise awareness, but ones that also focus on production and internal improvements.
Workshop Question - How is your brand responding to the growing impact of climate change?
Trend Themes
1. Eco-friendly Packaging - Brands are focusing on using recycled or upcycled packaging materials to create more sustainable, reduced-waste products for environmentally-conscious consumers.
2. Concentrated Refills - Companies are offering concentrated refills that require less packaging, and some even allow consumers to mix the solution from home.
3. Probiotic Cleaning Products - Products with beneficial bacteria are leveraging cutting-edge science to offer a deep clean on a microscopic level, appealing to consumers who are familiar with probiotics in other products.
Industry Implications
1. Cleaning Products - Companies in the cleaning product industry can look to trends in eco-friendly packaging, concentrated refills and probiotic ingredients to develop products that appeal to environmentally-conscious and health-conscious consumers.
2. Sustainable Manufacturing - Sustainability in manufacturing can be improved by implementing eco-friendly packaging solutions and reducing packaging waste with concentrated refills.
3. Probiotic Industry - Probiotic industry professionals can explore new applications for bacteria in cleaning products to tap into a growing consumer interest in probiotic-based products for health and wellness.
4 Featured, 21 Examples:
46,797 Total Clicks
Date Range:
Mar 19 — Feb 20
Trending:
Warm
Consumer Insight Topics:
