Category
Lifestyle
Assisted Choices
Trend cluster
Category
Upcycled
Cleaning
Cleaning products are offered in recycled or upcycled packaging.
5.6
Trend score
Trend
What is the Upcycled Cleaning trend?
Upcycled Cleaning: As brands related to the cleaning space take note of the environmental impact their industry has, multinational and small companies alike are focusing on how to reduce the harm they do to the environment. For some brands, packaging is becoming a huge focus, and recycled or upcycled packaging materials are the first step in creating more sustainable, reduced-waste products.
Insight
The consumer insight behind the Upcycled Cleaning trend
Consumers today want brands to do more than pay lip service to positive causes, whether those are environmental or social. Today's eco-conscious consumer has higher expectations for brands due to the growing urgency of forces like climate change that have global implications and consequences. Thus, consumers are turning to brands that do more than donate or raise awareness, but ones that also focus on production and internal improvements.
Trend themes
Themes within the Upcycled Cleaning trend
Three behaviours holding the trend together01
Eco-friendly Packaging
Brands are focusing on using recycled or upcycled packaging materials to create more sustainable, reduced-waste products for environmentally-conscious consumers.
02
Concentrated Refills
Companies are offering concentrated refills that require less packaging, and some even allow consumers to mix the solution from home.
03
Probiotic Cleaning Products
Products with beneficial bacteria are leveraging cutting-edge science to offer a deep clean on a microscopic level, appealing to consumers who are familiar with probiotics in other products.
Industry implications
What the Upcycled Cleaning trend means for industry
Where the trend changes the playbookFor
Cleaning Products
Companies in the cleaning product industry can look to trends in eco-friendly packaging, concentrated refills and probiotic ingredients to develop products that appeal to environmentally-conscious and health-conscious consumers.
For
Sustainable Manufacturing
Sustainability in manufacturing can be improved by implementing eco-friendly packaging solutions and reducing packaging waste with concentrated refills.
For
Probiotic Industry
Probiotic industry professionals can explore new applications for bacteria in cleaning products to tap into a growing consumer interest in probiotic-based products for health and wellness.
Workshop question
How is your brand responding to the growing impact of climate change?
Trend signals
Trend signals for Upcycled Cleaning
Trend score 5.6 out of 10, from popularity 85%, activity 75%, freshness 9%.
Popularity85%
Activity75%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
South America
Evidence
Examples of the Upcycled Cleaning trend
4 featured examples from Mar 12, 2019 to Jan 30, 2020CategoryEco
Concentrated Cleaning Product Refills
The Cif eco refill is Contained in Less Packaging
The cleaning products industry can benefit from the development of concentrated, refillable products.
CategoryEco
Recycled Cleaning Product Packaging
The Ecoleaf Post-Consumer Recycled Packaging is Eco-Focused
The shift towards eco-friendly packaging in the cleaning products industry presents an opportunity for companies to stand out and attract environmentally-conscious consumers.
CategoryArt & Design
Probiotic Cleaning Products
VEO Active-Probiotics Creates Probiotic Surface Cleaners
Explore the integration of probiotic-based ingredients in cleaning products to align with the growing consumer demand for microbiome-friendly options.
CategoryMarketing
Recycled Cleaning Product Packaging
The Cif Nature’s Recipe Cleaning Products are Eco-Friendly
The cleaning products industry has the potential to innovate by focusing on eco-friendliness and natural ingredients while developing recyclable packaging to meet consumer demand.
