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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Upcycled Cleaning

Cleaning products are offered in recycled or upcycled packaging

Trend - As brands related to the cleaning space take note of the environmental impact their industry has, multinational and small companies alike are focusing on how to reduce the harm they do to the environment. For some brands, packaging is becoming a huge focus, and recycled or upcycled packaging materials are the first step in creating more sustainable, reduced-waste products.

Insight - Consumers today want brands to do more than pay lip service to positive causes, whether those are environmental or social. Today's eco-conscious consumer has higher expectations for brands due to the growing urgency of forces like climate change that have global implications and consequences. Thus, consumers are turning to brands that do more than donate or raise awareness, but ones that also focus on production and internal improvements.
Workshop Question - How is your brand responding to the growing impact of climate change?
8.4
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 21 Examples:
21,502 Total Clicks
Date Range:
Mar 19 — Feb 20
Trending:
This Quarter and Warm
Consumer Insight Topics:

Featured Examples

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