Targeted supplements aim to reduce period symptoms
Trend - With the supplement industry growing, targeted supplements are increasingly popular. Brands in this space are now offering menstrual-specific supplements–containing ingredients that ease common menstruation symptoms like bloating or pain.
Insight - As consumers focus more on "wellness," they increasingly expect targeted products that can be taken or adjusted to suit their exact needs. With the growth of the wellness industry comes consumers' experimentation with experiences and products outside of diet and fitness alone, and what's come out of that includes customizable products that enhance their perceived health.
Insight - As consumers focus more on "wellness," they increasingly expect targeted products that can be taken or adjusted to suit their exact needs. With the growth of the wellness industry comes consumers' experimentation with experiences and products outside of diet and fitness alone, and what's come out of that includes customizable products that enhance their perceived health.
Workshop Question - How could your brand focus on more targeted forms of wellness for its customers?
Trend Themes
1. Targeted Menstrual Supplements - With the supplement industry growing, targeted supplements are on the rise, and menstrual-specific supplements with ingredients that ease period symptoms are increasingly popular.
2. Customized Wellness Products - Consumers expect customized wellness products that can suit their exact needs, leading to experimentation with experiences and products outside of diet and fitness alone.
3. CBD Infused Menstrual Relief - CBD infused menstrual relief oils and blends are gaining popularity as they provide a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients.
Industry Implications
1. Supplement Industry - The supplement industry can explore targeted products such as menstrual-specific supplements to cater to the needs of consumers who are looking for customized solutions.
2. Wellness Industry - The wellness industry can tap into the trend of customized wellness products that can suit the exact needs of consumers besides diet and fitness products.
3. CBD Industry - The CBD industry can explore the trend of CBD-infused menstrual relief oils and blends that offer a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients.
