Category
Lifestyle
Assisted Choices
Trend cluster
Category
Menstrual
Supplement
Targeted supplements aim to reduce period symptoms.
4.2
Trend score
Trend
What is the Menstrual Supplement trend?
Menstrual Supplement: With the supplement industry growing, targeted supplements are increasingly popular. Brands in this space are now offering menstrual-specific supplements–containing ingredients that ease common menstruation symptoms like bloating or pain.
Insight
The consumer insight behind the Menstrual Supplement trend
As consumers focus more on "wellness," they increasingly expect targeted products that can be taken or adjusted to suit their exact needs. With the growth of the wellness industry comes consumers' experimentation with experiences and products outside of diet and fitness alone, and what's come out of that includes customizable products that enhance their perceived health.
Trend themes
Themes within the Menstrual Supplement trend
Three behaviours holding the trend together01
Targeted Menstrual Supplements
With the supplement industry growing, targeted supplements are on the rise, and menstrual-specific supplements with ingredients that ease period symptoms are increasingly popular.
02
Customized Wellness Products
Consumers expect customized wellness products that can suit their exact needs, leading to experimentation with experiences and products outside of diet and fitness alone.
03
CBD Infused Menstrual Relief
CBD infused menstrual relief oils and blends are gaining popularity as they provide a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients.
Industry implications
What the Menstrual Supplement trend means for industry
Where the trend changes the playbookFor
Supplement Industry
The supplement industry can explore targeted products such as menstrual-specific supplements to cater to the needs of consumers who are looking for customized solutions.
For
Wellness Industry
The wellness industry can tap into the trend of customized wellness products that can suit the exact needs of consumers besides diet and fitness products.
For
CBD Industry
The CBD industry can explore the trend of CBD-infused menstrual relief oils and blends that offer a natural solution to menstrual cramps without relying on harsh chemicals or medical ingredients.
Workshop question
How could your brand focus on more targeted forms of wellness for its customers?
Trend signals
Trend signals for Menstrual Supplement
Trend score 4.2 out of 10, from popularity 70%, activity 48%, freshness 9%.
Popularity70%
Activity48%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Menstrual Supplement trend
5 featured examples from Nov 3, 2017 to Feb 19, 2020CategoryLifestyle
Occasion-Specific Vitamin Sets
'Wellnicity' Offers Vitamin Packs for Events, Rather than Every Day
Vitamin and supplement companies have the opportunity to innovate by introducing occasion-specific packs like Wellnicity's solution packs.
CategoryLifestyle
Hormone-Balancing Drink Mixes
Premama's Birth Control Cleanse Provides 28 Days of Pregnancy Prep
Disruptive innovation opportunity: Explore the health and wellness industry to develop products that cater to hormone balance and menstrual health.
CategoryLifestyle
Female-Focused CBD Oils
Ohne's Holy Cramp CBD Oil Helps Alleviate Time of the Month Pain
As more studies prove the effectiveness of CBD oil in relieving pain, including menstrual pain, there is a growing demand for CBD products.
CategoryLifestyle
Anti-Bloating Supplements
Love Wellness' Digestive Health Supplement Features Fenugreek & Enzymes
The nutraceutical industry can capitalize on the demand for digestive health supplements by developing innovative and effective formulations.
CategoryLifestyle
Menstrual Relief Oils
Lola Crafted a Blend of Essential Oils for Menstrual Cramps
Menstrual relief oils and supplements have the potential to disrupt the traditional menstrual care industry by offering alternative methods of pain relief.
