Category
Lifestyle
Festive Fusions
3.5
Trend score
Trend
What is the Eco Travel trend?
Eco Travel: Airports and airlines are aiming to remediate some of their contributions to climate change by incorporating eco-friendly practices or production in their services. These include everything from waste-reduction to energy-positive conceptualizations.
Insight
The consumer insight behind the Eco Travel trend
As consumers become more aware of the dangers of climate change, they're looking for ways both big and small to slow down their personal impact. While minor changes in their daily routines are most convenient, committed (and often, affluent) consumers are looking for how they can reduce their impact in larger ways–be that in transportation, travel, and even homeownership.
Trend themes
Themes within the Eco Travel trend
Three behaviours holding the trend together01
Eco-Friendly Practices in Air Travel
Airports, airlines and airplane manufacturers are incorporating sustainable operational practices and energy-positive concepts to reduce the carbon footprint of air travel.
02
Reusable and Recyclable In-Flight Products
Airlines are focusing on reducing the environmental footprint of passenger service by adopting eco-friendlier products such as recyclable cups, utensils, and compostable packaging.
03
Eco-Friendly Rewards Apps for Travel
Apps such as Miles give rewards to users who choose eco-friendlier modes of transportation when traveling by land.
Industry implications
What the Eco Travel trend means for industry
Where the trend changes the playbookFor
Aerospace
Opportunities in eco-friendly aircraft design, manufacture and maintenance.
For
Hospitality
Opportunities to provide sustainable hospitality services for environmentally conscious travelers.
For
Transportation and Logistics
Opportunities in the creation of eco-friendly transportation systems and infrastructures to reduce carbon footprint.
Workshop question
How could your brand make significant contributions to the fight against climate change?
Trend signals
Trend signals for Eco Travel
Trend score 3.5 out of 10, from popularity 50%, activity 47%, freshness 9%.
Popularity50%
Activity47%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Eco Travel trend
4 featured examples from Mar 15, 2018 to Sep 16, 2019CategoryEco
Eco-Friendly Plane Meals
PriestmanGoode Thinks of the Planet When Revolutionizing Cabin Service
The eco-friendly plane meals by PriestmanGoode present disruptive innovation opportunities for airlines to reduce plastic waste and transition to sustainable catering practices.
CategoryEco
Reusable Airport Cup Programs
Starbucks is Trialing a Reusable Cup Program at Gatwick Airport
Opportunity for cafes and restaurants to implement reusable cup programs and promote sustainability.
CategoryEco
Energy-Positive City Airports
Haptic & Nordic Office of Architecture Designs a Sustainable Airport
Architects and designers can pioneer sustainable airport designs, incorporating energy-positive solutions.
CategoryTech
Eco-Friendly Travel Rewards
The Miles App Offers Rewards Points for Any Land-Based Travel
The Miles app's focus on rewarding travel creates opportunities for the travel industry to incorporate eco-friendly initiatives to attract consumers.
