Category
Lifestyle
Assisted Choices
Trend cluster
Category
Outsourced
Sustainability
Brands are more transparent with sustainability training for employees.
2.7
Trend score
Trend
What is the Outsourced Sustainability trend?
Outsourced Sustainability: Brands are more openly calling attention to the sustainability training they provide for their employees and suppliers. These educational initiatives are largely outsourced, as corporate entities choose to rely on eco professionals for optimal success and up-to-date information.
Insight
The consumer insight behind the Outsourced Sustainability trend
Millennial and Gen Z consumers tend to make much of their purchasing decisions based on whether the brand values align with their personal belief systems. As conscious consumerism grows, many begin to broaden their demands for sustainability to not only be present in the products that they buy, but also to be better and more transparently embedded in corporate practices and training materials.
Trend themes
Themes within the Outsourced Sustainability trend
Three behaviours holding the trend together01
Outsourcing Sustainability Training
More brands are outsourcing sustainability training for employees and suppliers to eco professionals.
02
Sustainability-focused Employee Programs
Brands like The North Face and Estée Lauder are sending employees to programs that have sustainability as a core value.
03
Educational Corporate Responsibility Resources
Initiatives like The Sustainability Academy offer affordable specialized online education and coaching in the field of Sustainability and Corporate Responsibility.
Industry implications
What the Outsourced Sustainability trend means for industry
Where the trend changes the playbookFor
Beauty Industry
Brands in the beauty industry like Estée Lauder and L'Oréal are taking part in sustainable procurement and employee training programs.
For
Fashion Industry
The North Face is sending designers back-to-school for sustainability-focused employee programs.
For
Corporate Responsibility Education Industry
Initiatives like The Sustainability Academy are offering affordable online education and coaching in the field of Sustainability and Corporate Responsibility to professionals, entrepreneurs, and graduates.
Workshop question
How might you introduce or update sustainability training for your employees?
Trend signals
Trend signals for Outsourced Sustainability
Trend score 2.7 out of 10, from popularity 46%, activity 27%, freshness 9%.
Popularity46%
Activity27%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Outsourced Sustainability trend
4 featured examples from Feb 19, 2019 to Feb 22, 2020CategoryEco
Sustainability-Focused Employee Programs
The North Face is Sending Its Designers Back-to-School
The North Face's Renewal Design Residency is disrupting the apparel and fashion industry by focusing on sustainability and repairing garments.
CategoryEco
Educational Corporate Responsibility Resources
The Sustainability Academy Seeks to Bring Awareness
The Sustainability Academy is a specialized online education platform that seeks to train professionals, entrepreneurs, and graduates in the field of sustainability and corporate…
CategoryEco
Sustainability-Focused Employee Training
Estée Lauder Companies Highlights Sustainability Training
The beauty industry is at the forefront of the sustainability conversation and has the opportunity to lead the charge in eco-conscious business practices.
CategoryEco
Sustainable Procurement Programs
L’Oréal Has Pledged to Help Its Partners Improve Their Processes
Companies within the beauty and personal care industry can explore sustainable packaging innovations and processes to align with growing consumer demand for eco-conscious products.
