Category
Art & Design
Oven Aesthetics
Trend cluster
Category
Installation
Bar
Bars are calling on famous or local artists to make a mark on their interior.
4.4
Trend score
Trend
What is the Installation Bar trend?
Installation Bar: Drinking establishments are introducing an artistic touch to their interior in the form of commissioned sculptures or installations. These elements are introduced long-term or permanently in order to capture the attention of art-minded consumers and to convey high cultural status.
Insight
The consumer insight behind the Installation Bar trend
Since Millennial consumers emphasize the aesthetics of self-expression, contemporary art has become increasingly commonplace outside the gallery space. This makes room for elevated and artistically influenced innovations that capture the attention of consumers who wish to have a unique social experience, which can be later integrated into their digital presence to boast status or start a dialogue.
Trend themes
Themes within the Installation Bar trend
Three behaviours holding the trend together01
Artistic Installations in Drinking Establishments
Bars are introducing commissioned sculptures and installations in order to capture the attention of art-minded consumers and to convey high cultural status, appealing to millennial consumers who emphasize the aesthetics of self-expression, and creating opportunities for elevated and artistically influenced innovations.
02
Medicine-Influenced Cocktail Bars
WAESKA bar in London uses medicinal plants as inspiration for their cocktails, creating an environmentally friendly option that draws influence from traditional medicine used around the world, creating disrupting innovation opportunities for botanical and healthy beverage markets.
03
Instagrammable Bar Interiors
Buhairest bar in Hungary has been designed with Instagrammable aesthetics to appeal to a younger generation concerned with their social media presence, creating disruptive innovation opportunities that cater to tech-savvy demographics and influence architectural and interior design trends.
Industry implications
What the Installation Bar trend means for industry
Where the trend changes the playbookFor
Art and Culture
Business professionals in the art and culture industry can reference the trend of introducing artistic installations in drinking establishments to create innovative and engaging experiences that appeal to millennial consumers.
For
Health and Wellness
Business professionals in the health and wellness industry can reference the trend of using medicinal plants as inspiration for cocktails to create environmentally-friendly, botanical and healthy beverage options.
For
Architecture and Interior Design
Business professionals in the architecture and interior design industry can reference the trend of creating Instagrammable bar interiors to cater to tech-savvy demographics and influence design innovations that appeal to the younger generation.
Workshop question
How might your brand introduce contemporary art to its product/service?
Trend signals
Trend signals for Installation Bar
Trend score 4.4 out of 10, from popularity 59%, activity 63%, freshness 9%.
Popularity59%
Activity63%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer (not a primary audience)
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Installation Bar trend
4 featured examples from Jan 23, 2018 to Feb 12, 2020CategoryArt & Design
Social Media-Friendly Bar Interiors
Roman Plyus Works on an Instagrammable Bar in Hungary
Bars and restaurants can leverage Instagrammable interior designs to attract more customers, especially the younger demographic, and increase social media engagement.
CategoryArt & Design
Custom-Made LED Bar Installations
Milan's Bar Bah Features a Unique Red-Hued Light Display
Opportunity to differentiate businesses by creating unique, immersive experiences using bespoke LED installations and selfie stations.
CategoryLifestyle
Traditional Spanish Style Restaurants
The Barsa Taberna in Toronto is a Hidden Spanish Restaurant
Opportunity for traditional Spanish restaurants to revamp their offerings and appeal to a wider audience by incorporating modern twists and experiential elements.
CategoryLifestyle
Medicine-Influenced Cocktail Bars
The WAESKA Bar is a Beautiful Space Serving Meticulous Cocktails
Opportunity for hotels and bars to attract customers with visually appealing cocktail bars that offer unique, medicine-inspired drinks.
