Bars are calling on famous or local artists to make a mark on their interior
Trend - Drinking establishments are introducing an artistic touch to their interior in the form of commissioned sculptures or installations. These elements are introduced long-term or permanently in order to capture the attention of art-minded consumers and to convey high cultural status.
Insight - Since Millennial consumers emphasize the aesthetics of self-expression, contemporary art has become increasingly commonplace outside the gallery space. This makes room for elevated and artistically influenced innovations that capture the attention of consumers who wish to have a unique social experience, which can be later integrated into their digital presence to boast status or start a dialogue.
Insight - Since Millennial consumers emphasize the aesthetics of self-expression, contemporary art has become increasingly commonplace outside the gallery space. This makes room for elevated and artistically influenced innovations that capture the attention of consumers who wish to have a unique social experience, which can be later integrated into their digital presence to boast status or start a dialogue.
Workshop Question - How might your brand introduce contemporary art to its product/service?
Trend Themes
1. Artistic Installations in Drinking Establishments - Bars are introducing commissioned sculptures and installations in order to capture the attention of art-minded consumers and to convey high cultural status, appealing to millennial consumers who emphasize the aesthetics of self-expression, and creating opportunities for elevated and artistically influenced innovations.
2. Medicine-influenced Cocktail Bars - WAESKA bar in London uses medicinal plants as inspiration for their cocktails, creating an environmentally friendly option that draws influence from traditional medicine used around the world, creating disrupting innovation opportunities for botanical and healthy beverage markets.
3. Instagrammable Bar Interiors - Buhairest bar in Hungary has been designed with Instagrammable aesthetics to appeal to a younger generation concerned with their social media presence, creating disruptive innovation opportunities that cater to tech-savvy demographics and influence architectural and interior design trends.
Industry Implications
1. Art and Culture - Business professionals in the art and culture industry can reference the trend of introducing artistic installations in drinking establishments to create innovative and engaging experiences that appeal to millennial consumers.
2. Health and Wellness - Business professionals in the health and wellness industry can reference the trend of using medicinal plants as inspiration for cocktails to create environmentally-friendly, botanical and healthy beverage options.
3. Architecture and Interior Design - Business professionals in the architecture and interior design industry can reference the trend of creating Instagrammable bar interiors to cater to tech-savvy demographics and influence design innovations that appeal to the younger generation.
4 Featured, 36 Examples:
143,523 Total Clicks
Date Range:
Jan 18 — Feb 20
Trending:
Warm
Consumer Insight Topics:
