The lights in an establishment set the tone for the consumer experience, and these tailored-made lights featured at Milan's Bar Bah offer a relaxing, welcoming and youthful aesthetic.
The lights were specifically made for this space by Zerocollective, who named the installation 'the light that attracts us: nocturnal animals.' The unique lights were made using neon LED tubes, which were bent from circles to offer a unique shape. Three of these shapes were placed around the bar, aiming to represent the nocturnal patrons of the establishment. The display can be seen from the windows, offering people on the street a glimpse of the red-hued interior. To extend the experience, the bar placed a selfie station in the bathroom, which features the same red hue and a mirror script that reads "unleash the animal."
Image Credit: Norbert Tukaj<br><br>Photo Credits: <a rel='nofollow' class='FourteenG' href='https://www.designboom.com/design/zerocollective-light-installation-bar-bah-milan-italy-04-26-2019/'>designboom</a>, <a rel='nofollow' class='FourteenG' href='https://zerocollective.it/'>zerocollective.it</a>
What Makes This Trend Stand Out
- Custom LED Installations
- Opportunity for interior designers to collaborate with lighting specialists to create bespoke LED installations for businesses.
- Neon LED Tubes
- Developing new designs and shapes using neon LED tubes as a cost-effective and energy-efficient alternative to traditional neon lighting.
- Selfie Stations
- Creating experiential spaces with interactive design elements to encourage social media sharing and increase brand awareness.
Sectors Adopting This
- Hospitality
- Opportunity to differentiate businesses by creating unique, immersive experiences using bespoke LED installations and selfie stations.
- Interior Design
- Collaborating with lighting specialists to create bespoke lighting installations to enhance and differentiate interior spaces.
- Event Planning
- Designing immersive events with custom LED installations and interactive design elements to create unique experiences for attendees.
