The lights in an establishment set the tone for the consumer experience, and these tailored-made lights featured at Milan's Bar Bah offer a relaxing, welcoming and youthful aesthetic.
The lights were specifically made for this space by Zerocollective, who named the installation 'the light that attracts us: nocturnal animals.' The unique lights were made using neon LED tubes, which were bent from circles to offer a unique shape. Three of these shapes were placed around the bar, aiming to represent the nocturnal patrons of the establishment. The display can be seen from the windows, offering people on the street a glimpse of the red-hued interior. To extend the experience, the bar placed a selfie station in the bathroom, which features the same red hue and a mirror script that reads "unleash the animal."
Image Credit: Norbert Tukaj
Photo Credits: designboom, zerocollective.it