When it comes to understanding popular culture, look no further than this list of May 2019 youth ideas, which range from computer brand-inspired sneakers to tween-created kidswear.
More and more brands are turning to the demographic of younger consumers in an effort to better understand their shopping and lifestyle habits. This list includes innovations such as Crayola's monthly Create It Yourself subscription box, which personalizes craft time. Meanwhile, J Crew used the eye of a designer's child in its newest collaboration, offering kids a more authentic line of clothes they'd actually wear.
Another notable venture in this list includes a nostalgic VHS pop-up that was created Marvel Studios. This event was designed with the intention of helping film lovers remember the days of visiting video rental stores.
- Gen Z
- Gen Alpha
- Gen X
- Millennial (primary audience)
