Many drinkable yogurt products are sold in beverage bottles with twist-off caps but Petits Filous is setting itself apart with a first-of-its-kind yogurt in a bottle with a mess-free sports cap. For the first time ever, sports caps are being introduced on yogurt for kids in the UK, introducing an effortless way for young ones to nourish themselves without spills.
The convenient grab-and-go bottles can stand up to eight hours out of the fridge and once the contents of the packaging have been finished, the bottles are 100% recyclable. The mess-free drinkable yogurts are offered in classic Strawberry and Vanilla flavors.
Yoplait decided to develop this innovative packaging for its Petits Filous yogurts because it knows that transporting small pots of yogurts is not always practical for kids or parents.
What's Driving This Trend
- Mess-free Yogurts
- There is a disruptive innovation opportunity for packaging companies to develop more mess-free yogurts.
- Sports Cap Yogurts
- There is a disruptive innovation opportunity for sports drink and beverage companies to utilize sports caps in their packaging to make consumption easier for customers.
- Recyclable Packaging
- There is a disruptive innovation opportunity for companies in all industries to develop more environmentally friendly packaging options.
Who This Affects Most
- Packaging Industry
- There is a disruptive innovation opportunity for the packaging industry to develop more efficient and environmentally friendly packaging options.
- Food and Beverage Industry
- There is a disruptive innovation opportunity for food and beverage companies to develop packaging options that make consumption easier for customers, like the sports cap on yogurt bottles.
- Environmental Industry
- There is a disruptive innovation opportunity for companies in the environmental industry to develop more efficient and effective ways to recycle packaging, like the 100% recyclable yogurt bottles.
