NOT / APPLICABLE did its homework prior to launching these psychedelia-infused tie-dye Grateful Dead shirts. The range pays true homeage to the iconic band as the streetwear brand scavenged the most authentic apparel designs. Prior to the release, NOT / APPLICABLE embarked on an adventure across the United States to source the "most unique and rare selections of authentic Grateful Dead shirts." The designs and illustrations adorned the clothing of fans who followed the band on their tours in the 70s, 70s, and 90s.
In the context of contemporary society, the tie-dye Grateful Dead shirts are quite nostalgia-inducing. The palettes present a rich colorway and the "tripped-out" aesthetic is bound to appeal to younger audiences.
NOT / APPLICABLE's vintage collection dropped at H. Lorenzo Men in LA on the 1st of April.
Photo Credits: Emily Fiander/ NOT APPLICABLE
What Makes This Trend Stand Out
- Psychedelic Fashion
- Opportunity for fashion brands to embrace psychedelic-inspired designs and appeal to younger audiences.
- Nostalgia Fashion
- Growing trend of vintage-inspired clothing that taps into the nostalgia of past eras, such as the 70s.
- Authentic Retro Apparel
- Increasing demand for original and rare apparel designs that evoke a sense of nostalgia and authenticity.
Sectors Adopting This
- Fashion Retail
- Opportunity for fashion retailers to stock and market psychedelic-inspired clothing, like tie-dye Grateful Dead shirts.
- Streetwear
- Disruptive innovation opportunity for streetwear brands to incorporate psychedelic elements and attract a youthful consumer base.
- Vintage Clothing
- Rising industry for sourcing and selling authentic vintage apparel, including iconic band shirts from past decades.
