Ideas
Explore the world's #1 largest database of ideas and innovations, with 461,934 inspiring examples.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,241 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 320,992 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Articles & Magazine
Get inspired with our 4,213 innovation strategy articles, keynote, videos and innovation tools.
Innovation Awards
Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Innovation Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Innovation Books
Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Custom Masterclasses
Join the world's leading brands who leverage our custom programs to accelerate innovation.
FuturistU 5-Day Program
Become a Futurist with our immersive 5-Day program at Future Festival World Summit.
Online eLearning
Learn the fundamentals of futurism and trends with 100+ online courses about innovation.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
Follow-Us
Join our 3,500,000 social media followers, on the cutting edge.
How to Hunt
Learn more about how to hunt megatrends, ideas, patterns and opportunity.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
Learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 461,934 cutting edge ideas.

Limited-Edition Rock n' Roll Wines

Gnarly Head Launched Two Special Edition Wine Varietals

— September 8, 2022 — Marketing
'Gnarly Head,' the Lodi, California-based producer of bold California wines, announced the release of two limited-edition Grateful Dead wines inspired by the rock n' roll band. The Grateful Dead is an iconic American rock band with a long history in California, a home state that it shares with the premium winery.

The two Gnarly Head wines in the Grateful Dead series are the 'Old Vine Zinfandel' and the 'Head Cabernet Sauvignon.' The Grateful Dead Limited Edition Gnarly Head Old Vine Zinfandel is a rich, spicy old vine vin sourced from 35-to-80 year old vines right at home in Lodi, California. This results in a familiar, homely flavor that delivers an authentic quality to fans. Additionally, Gnarly Head's Old Vine Zinfandel bottles feature iconography familiar to fans of the Grateful Dead, including imagery such as a kinetic skull and roses figure or a twisted ancient vine.

The second limited-edition offering is the Cabernet Sauvignon, which is a dark, fruity California Cab Sauv with rich, sweet flavors. This bottle depicts the Grateful Dead's lightning bolt skull emblem, an homage to the half-a-century-old classic album, 'Steal Your Face,' from 1976.

When speaking about the collaboration, Andrew Blok, the brand director for Gnarly Head, stated: “Gnarly Head wines and the music of the Grateful Dead are both rooted in Northern California, and both are expressive, bold and true to their roots—so this partnership is a natural fit," showing that the Grateful Dead is essentially the perfect choice for a promotional partnership, especially amongst local Californians.

Image Credit: Gnarly Head
Trend Themes
1. Collaborative Marketing - Cross-promotion of products and services with popular bands and celebrities can drive brand visibility and sales.
2. Personalized Packaging - Incorporating fan-favorite iconography onto product packaging can create an emotional connection with customers and drive brand loyalty.
3. Limited-edition Products - Releasing limited-edition products can create a sense of exclusivity and urgency among customers, driving sales and brand excitement.
Industry Implications
1. Alcohol - The alcohol industry can benefit from cross-promotion with popular bands and creating personalized packaging designs to attract customers and increase sales.
2. Music - The music industry can take advantage of promotional partnerships with alcohol and other industries, leveraging their brand influence to drive sales and reach new audiences.
3. Merchandising - Merchandising companies can benefit from designing and producing limited-edition products with popular icons and imagery, driving brand excitement and sales.
7.3
Score
Popularity
Activity
Freshness