Extra Butter Unveiled the House Party Collection for SS19
References: shop.extrabutterny & hypebeast
Streetwear imprint Extra Butter introduces the new House Party collection designed for the Spring/Summer 2019 season was recently unveiled and it boasts a strong inspiration drawn from the 80s and 90s. The retro design language is translated through details such as color-blocking and sportswear silhouettes.
The label also turns its focus to the New Jack Swing movement, which dives into the blending of R&B music and hip-hop culture. The seasonal pieces are complete of casual silhouettes such as tracksuits, a polo, sweatpants, hoodies, and more. The hoodies and sweatpants are constructed from 100% cotton french terry materials to deliver soft elements and arrive in two colorways of a neutral or vibrant multicolor iteration. A standout piece from the range is the Dwight jacket and Bobby pant set, delivering piped details and ribbed bands.
The label also turns its focus to the New Jack Swing movement, which dives into the blending of R&B music and hip-hop culture. The seasonal pieces are complete of casual silhouettes such as tracksuits, a polo, sweatpants, hoodies, and more. The hoodies and sweatpants are constructed from 100% cotton french terry materials to deliver soft elements and arrive in two colorways of a neutral or vibrant multicolor iteration. A standout piece from the range is the Dwight jacket and Bobby pant set, delivering piped details and ribbed bands.
Trend Themes
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Retro Sportswear Trend — Opportunity to create more retro-inspired sportswear collections that draw inspiration from the 80s and 90s.
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New Jack Swing Fashion Trend — Opportunity to design collections that explore the marriage of R&B music and hip-hop culture for an edgy but chic look.
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Color-blocking Style Trend — Opportunity to innovate with color-blocking, creating fresh combinations for sportswear silhouettes.
Industry Implications
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Fashion Industry — The fashion industry can leverage these trends to develop new and exciting streetwear collections.
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Athletic Apparel Industry — Athletic apparel companies can incorporate these trends to design more colorful and retro workout clothes.
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Music Industry — The music industry can incorporate these fashion trends for music videos and concert outfits that celebrate the New Jack Swing movement.
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