DROORS introduces its new DROORS ATHLETICS collection, driving the skate-focused brand to a new direction for the season. The label is rooted in blending urban culture with the artistic world of fashion and its latest range highlights a strong influence from the 90s.
The collection features legends such as Kareem Campbell, Matt Henley, Danny Way, and Scott Johnson to showcase the pieces. The relaunch highlights its roots, with the incorporation of oversized shapes, bold branding accents, color-blocking details, and preppy looks that are centric to athletic aesthetics. Some functional details infused in the pieces include the kangaroo pockets, the back-leg zippers, and bungee drawcords for adjustable elements. The capsule also features reflective logo details, paneling accents, rubber patchwork, and additional infusions nodding to previous eras.
The DROORS ATHLETICS Collection Drives Skate Label to a New Angle
1. 90s-inspired Fashion - Disruptive innovation opportunity: Create a line that combines 90s aesthetics with modern streetwear for a nostalgic yet contemporary appeal.
2. Athleisure Wear - Disruptive innovation opportunity: Develop a collection that merges athletic function and street style, capitalizing on the growing popularity of athleisure wear.
3. Skate Culture Revival - Disruptive innovation opportunity: Create a brand that revitalizes the skate culture of the 90s, catering to the nostalgia and demand for authentic streetwear.
1. Fashion - Disruptive innovation opportunity: Integrate technology into fashion design processes to develop customizable, 90s-inspired urban skate apparel.
2. Streetwear - Disruptive innovation opportunity: Collaborate with influential skateboarding brands or designers to create limited-edition streetwear collections that appeal to skate and fashion enthusiasts.
3. Retail - Disruptive innovation opportunity: Launch an online platform dedicated to curated vintage 90s skate apparel and accessories, catering to the resurgence of nostalgic fashion trends.