Nike's latest foray in basketball footwear is the Air Edge 270. The ultra-slick model is identified as being directly inspired by 90s aesthetics and the Air Max2 CB 94 by Charles Barkley.
The upper of the Air Edge 270 boasts a crisp white that is boldly accented by cheerful orange hits which are visible on the tongue and the heel loop tab. The foot is secured by three Velcro straps, while the silhouette also boasts a number of perforated points which have been included for breathability purposes. However, these performance-forward features also accent the overall style of the Air Edge 270.
Described as "a modern take on an NBA classic," the Nike Air Edge 270 is retailing at the brand's online shop and at select retailers.
Why This Trend Is Growing
- Basketball-inspired Footwear
- The focus on both visual design and performance creates an opportunity for hybrid media campaigns utilizing current athletic icons as brand ambassadors.
- Velcro Strap Footwear
- Velcro and slip-on shoe designs present opportunities for expanding revenue within the medical and aging communities.
- Performance and Style
- The merging of technology and fashion offers innovation opportunities in the wearables industry for developing new consumer markets and use cases.
Industries Being Reshaped
- Athletic Footwear
- Companies in this industry should consider collaborations with influencers as a means to remain prominent drivers of current industry trends.
- Medical Footwear
- Shoe manufacturers should focus on expanding their product lines to appeal to customers with various medical conditions or requirements.
- Wearables and Technology
- The incorporation of technology in fashion products such as athletic wear creates opportunities to enhance the functionality of technological gadgets and address consumer's health and wellness concerns.
