The Kim Kardashian West Collection for Carolina Lemke is a stylish and affordable offering that takes inspiration from both the sporty and retro-futuristic influences of the '90s. Of the six pairs of sunglasses included in the collection, the majority are bulkier, athletic inspired designs, with only two pairs adhering to the other recent '90s-inspired sunglasses trend of ultra-tiny frames.
Each pair is priced under $100, with the reasonable price point an important feature for Kardashian West. Launched in April 2019 on Lemke's website, the collection is only the first instalment with more to come given that Kim recently became a partner in the company. Several more drops are expected throughout the rest of the year. Carolina Lemke is an Israeli brand that is sure to gain momentum stateside following this high-profile collaboration.
Image Credit: Kim Kardashian West; Carolina Lemke
What Makes This Trend Stand Out
- Sporty Sunglasses
- Disruptive innovation opportunity: Develop advanced materials and technologies for more durable and high-performance sporty sunglasses.
- Retro-futuristic Influences
- Disruptive innovation opportunity: Merge retro-futuristic aesthetics with wearable technology to create innovative sunglasses with futuristic features.
- Affordable Luxury
- Disruptive innovation opportunity: Create affordable luxury sunglasses using innovative manufacturing techniques and materials.
Sectors Adopting This
- Eyewear
- Disruptive innovation opportunity: Explore new designs and materials to create stylish and functional sporty sunglasses.
- Fashion
- Disruptive innovation opportunity: Integrate technology with fashion to create trendy and futuristic sunglasses.
- Retail
- Disruptive innovation opportunity: Develop online platforms and direct-to-consumer strategies to offer affordable luxury sunglasses.
