The editorial for the Spring/Summer 2019 collection by Reese Cooper is quite interesting and unconventional. The photoshoot circles around the theme of falling and is completed in partnership with long-time collaborator Jakob Hetzer.
The images spotlight Reese Cooper's men's and women's apparel for the season. However, it is somewhat difficult to survey the aesthetics and peculiarities of the products as the stylishly consistent editorial overpowers them — intentionally, of course.
The Reese Cooper Spring/Summer 2019 lookbook is shot and directed by the Los Angeles-based designer himself. The photographs feature dynamic, often blurry, images of the models who are captured mid-fall. The entire composition bears strong ties to nostalgia and alludes to a 90s-inspired era.
Consumers are able to cop the collection online at Reese Cooper, SSENSE and SELFRIDGES.
This Reese Cooper Photoshoot Harbors an Interesting Approach
1. Unconventional Photoshoots - Opportunity for brands to create unique and memorable visuals that stand out from traditional editorials.
2. Nostalgia-inspired Fashion - Potential for brands to tap into the 90s aesthetic and create collections that evoke feelings of nostalgia.
3. Direct-to-consumer Sales - Opportunity for brands to reach consumers directly through online platforms, bypassing traditional retail channels.
1. Fashion - Fashion brands can explore innovative photoshoot concepts and nostalgic designs to differentiate themselves in the market.
2. Online Retail - Online retailers can benefit from partnerships with designers and brands that offer direct-to-consumer sales.
3. Photography - Photographers can experiment with unconventional techniques and themes to create visually stunning and memorable editorials.