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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Probiotic Snacking

Salted snacks are infused with probiotics to up their nutritional value

Trend - Salted packaged snacks like chips and popcorn are being incorporated with probiotics in order to boost the nutritional benefits of the products. Typically associated with unhealthy indulgence, these products offer more of a balance than their standard counterparts.

Insight - As North American consumers become more aware of what they eat and how it affects their overall health, they struggle with balancing nutrition with their desire to indulge. These consumers are often drawn to items that offer them a balance of both–allowing them to avoid the guilt associated with eating unhealthy foods.
Workshop Question - How could your brand offer balanced indulgence?
6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 36 Examples:
31,074 Total Clicks
Date Range:
Jan 19 — Mar 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

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