Salted snacks are infused with probiotics to up their nutritional value
Trend - Salted packaged snacks like chips and popcorn are being incorporated with probiotics in order to boost the nutritional benefits of the products. Typically associated with unhealthy indulgence, these products offer more of a balance than their standard counterparts.
Insight - As North American consumers become more aware of what they eat and how it affects their overall health, they struggle with balancing nutrition with their desire to indulge. These consumers are often drawn to items that offer them a balance of both–allowing them to avoid the guilt associated with eating unhealthy foods.
Insight - As North American consumers become more aware of what they eat and how it affects their overall health, they struggle with balancing nutrition with their desire to indulge. These consumers are often drawn to items that offer them a balance of both–allowing them to avoid the guilt associated with eating unhealthy foods.
Workshop Question - How could your brand offer balanced indulgence?
Trend Themes
1. Probiotic Snacking - Salted packaged snacks are infusing probiotics to enhance nutritional benefits.
2. Egg-centric Snacks - Food and beverage brands are using egg yolks, egg whites, and eggs as a whole for unusual new snack products.
3. Gut-healthy Snacking - Consumers are seeking better-for-you snacks that offer digestive support and additional health benefits.
Industry Implications
1. Food and Snack Industry - Companies can develop innovative ways of incorporating probiotics into their products while maintaining the snack's flavor.
2. Plant-based Industry - Plant-based snack manufacturers can explore various ingredients to create healthy and flavorful snack options ideal for health enthusiasts.
3. Functional Food and Beverage Industry - Companies can invest in research and innovation to develop health-focused products that promote gut health.
