Category
Lifestyle
Assisted Choices
Trend cluster
Category
Probiotic
Snacking
Salted snacks are infused with probiotics to up their nutritional value.
3.2
Trend score
Trend
What is the Probiotic Snacking trend?
Probiotic Snacking: Salted packaged snacks like chips and popcorn are being incorporated with probiotics in order to boost the nutritional benefits of the products. Typically associated with unhealthy indulgence, these products offer more of a balance than their standard counterparts.
Insight
The consumer insight behind the Probiotic Snacking trend
As North American consumers become more aware of what they eat and how it affects their overall health, they struggle with balancing nutrition with their desire to indulge. These consumers are often drawn to items that offer them a balance of both–allowing them to avoid the guilt associated with eating unhealthy foods.
Trend themes
Themes within the Probiotic Snacking trend
Three behaviours holding the trend together01
Probiotic Snacking
Salted packaged snacks are infusing probiotics to enhance nutritional benefits.
02
Egg-centric Snacks
Food and beverage brands are using egg yolks, egg whites, and eggs as a whole for unusual new snack products.
03
Gut-Healthy Snacking
Consumers are seeking better-for-you snacks that offer digestive support and additional health benefits.
Industry implications
What the Probiotic Snacking trend means for industry
Where the trend changes the playbookFor
Food and Snack Industry
Companies can develop innovative ways of incorporating probiotics into their products while maintaining the snack's flavor.
For
Plant-Based Industry
Plant-based snack manufacturers can explore various ingredients to create healthy and flavorful snack options ideal for health enthusiasts.
For
Functional Food and Beverage Industry
Companies can invest in research and innovation to develop health-focused products that promote gut health.
Workshop question
How could your brand offer balanced indulgence?
Trend signals
Trend signals for Probiotic Snacking
Trend score 3.2 out of 10, from popularity 47%, activity 41%, freshness 9%.
Popularity47%
Activity41%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Probiotic Snacking trend
5 featured examples from Jan 24, 2019 to Mar 5, 2020CategoryLifestyle
Crispy Active Probiotic Chips
These Piranha Snaps Snacks are Good for Overall Gut Health
The snack and chip industry can benefit from the trend towards healthier snack options, such as those that offer probiotic benefits.
CategoryLifestyle
Fermented Cabbage Chips
Kraut Krisps Have Three Ounces of Sauerkraut Baked into Every Bag
Snack food companies can develop products that cater to health-conscious consumers looking for a convenient and nutritious snack option.
CategoryLifestyle
Yolk-Flavored Popcorn Snacks
Taiwan Smile Food Co.'s Popped Corn Snack Tastes Like Salted Egg Yolk
Brands can create egg-based snacks and beverages to cater to the growing demand for unique and healthy on-the-go options.
CategoryLifestyle
Probiotic Potato Crisps
Vegan Rob's Stacked Potato Chips are Made with Plant-Powered Ingredients
The trend towards healthier snacking options creates an opportunity for the snack food industry to create more innovative, nutrition-based products.
CategoryLifestyle
Probiotic Puff Snacks
Qwrkee's Probiotic Puffs Contain a Billion Live Cultures in Every Serving
Potential for continually expanding the market of functional and plant-based snacks.
