Category
Lifestyle
Assisted Choices
Trend cluster
Category
Nitro
Cocktail
Nitrogen infusions in cocktails are able to enhance texture and experience.
3.0
Trend score
Trend
What is the Nitro Cocktail trend?
Nitro Cocktail: Nitrogen infusions are increasingly known to consumers with their inclusion in cold brew coffees. Now, brands in the cocktail space are taking advantage of the textural benefits of nitro-infusions, and incorporating them into their cocktails.
Insight
The consumer insight behind the Nitro Cocktail trend
When it comes to the alcohol industry, consumers are faced with a barrage of choices, and sometimes this results in them remaining loyal to certain brands and beverages to avoid being overwhelmed. Thus, brands in this space are having to focus on product experience as much as they are flavor, as consumers are increasingly drawn to once-secondary elements like texture in the food and beverages they choose to consume.
Trend themes
Themes within the Nitro Cocktail trend
Three behaviours holding the trend together01
Nitro-Infused Cocktails
Nitrogen infusions are becoming a popular trend among cocktail enthusiasts due to enhanced texture and smoother finish.
02
Ready-to-Drink Canned Cocktails
The popularity of canned cocktails is on the rise as consumers seek convenience and portability.
03
Sub-Zero Cocktail Tap Systems
The development of sub-zero cocktail tap systems is disrupting the cocktail culture with the creation of efficient, speedy and consistent drink delivery at sub-zero temperatures.
Industry implications
What the Nitro Cocktail trend means for industry
Where the trend changes the playbookFor
Beverage Industry
Beverage companies can capitalize on the growing trend of nitro-infused, convenient and innovative 'to-go' cocktails.
For
Technology Industry
The development of innovative machinery such as sub-zero cocktail tap systems presents opportunities for tech companies to create disruptive tools for efficient drink delivery systems.
For
Hospitality Industry
The rise of canned cocktails and nitro-infused drinks presents an opportunity for hospitality businesses to offer unique and portable experiences to their customers.
Workshop question
How could your brand better focus on product experience?
Trend signals
Trend signals for Nitro Cocktail
Trend score 3.0 out of 10, from popularity 42%, activity 39%, freshness 9%.
Popularity42%
Activity39%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Nitro Cocktail trend
4 featured examples from Mar 3, 2019 to Mar 1, 2020CategoryLifestyle
Sub-Zero Cocktail Tap Systems
Grey Goose Created a Tap System to Disrupt Cocktail Culture
The use of nitrogen in creating drinks opens up opportunities for more unique and creative cocktails.
CategoryLifestyle
Nitrogen-Infused Canned Cocktails
The Funkin Nitro Cocktails Can be Easily Brought Anywhere
The development of nitrogen-infused canned cocktails creates opportunities for breweries and distilleries to expand their product offerings and cater to the growing demand for inn…
CategoryMarketing
Tropical Nitro-Infused Canned Cocktails
The Funkin Nitro Piña Colada Has a Velvety Mouthfeel
Alcoholic beverage companies can explore the incorporation of nitro-infused cocktails into their product lines to innovate and attract new customers.
CategoryLifestyle
Canned Espresso Martinis
Kahlúa's New Espresso Style Martini Cans Combine Coffee, Vodka and Kahlúa
The alcoholic beverages industry can capitalize on the trend of ready-to-drink cocktails by developing new and convenient product offerings.
