Coca-Cola plans to use aluminum packaging for its Dasani products. The company is looking to transition all of its bottled water into recyclable material by the year 2030. Dasani has made strides toward this goal by planning to utilize aluminum packaging for its products. The aluminum cans will be released to the northeastern United States initially, starting in the fall. A United States-wide release of the recyclable packaging is scheduled for 2020.
Coca-Cola will also roll out hybrid water bottles for its Dasani products, which will be made from half recycled plastic. The hybrid bottles are scheduled to be released in 2020. Other sustainability initiatives form the company include creating more Dasani PureFill water stations.
Image Credit: Coca-Cola
Why This Trend Is Growing
- Aluminum-based Packaging
- Adopting aluminum packaging for bottled water products offers key opportunities for disrupting the packaging industry.
- Hybrid Water Bottles
- The introduction of hybrid water bottles made of half recycled plastic offers opportunities for disrupting the traditional plastic water bottle market.
- Water Refilling Stations
- Creating more Dasani PureFill water stations offers opportunities to disrupt traditional bottled water distribution channels and promote sustainability.
Industries Being Reshaped
- Packaging Industry
- Coca-Cola's transition to aluminum-based packaging can play a significant role in shaking up the traditional bottled water packaging industry.
- Plastics Industry
- The adoption of hybrid water bottles made of half recycled plastic has the potential to disrupt traditional plastic water bottle markets and increase sustainability.
- Water Distribution and Retail Industry
- Developing more refillable water stations can transform the traditional bottled water distribution and retail industry by making it more sustainable.
