Post-exercise hair care products appeal for their ease and portability
Trend - Brands in the hair care industry are increasingly focused on niche benefits or targeting, and are now offering post-workout hair care products. Whether to give the appearance of clean hair or to moisturize and protect it, these products are marketed specifically for those who live active lifestyles.
Insight - Today's consumers are increasingly prioritizing their physical fitness due to their increased awareness on the subject, and they're having to balance this priority with their professional and personal responsibilities. Products and services that are able to make fitness more convenient–for example, by easing the transition from exercising to the next step in customers' routines–are alluring to consumers because they acknowledge and provide solutions for their busy schedules.
Insight - Today's consumers are increasingly prioritizing their physical fitness due to their increased awareness on the subject, and they're having to balance this priority with their professional and personal responsibilities. Products and services that are able to make fitness more convenient–for example, by easing the transition from exercising to the next step in customers' routines–are alluring to consumers because they acknowledge and provide solutions for their busy schedules.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
1. Post-workout Hair Care Products - Brands are increasingly creating hair care products that are specifically marketed for people who lead active lifestyles, providing solutions to consumers' busy schedules.
2. Convenience-focused Fitness Products - Consumers are placing a higher priority on fitness, and products and services that make fitness more convenient are alluring to them.
3. Ath-beauty Solutions - Skincare and haircare product lines are being categorized as ath-beauty, targeting consumers looking for gym bag-friendly solutions.
Industry Implications
1. Hair Care Industry - Companies in the hair care industry are focused on creating products that are specifically marketed for people with active lifestyles.
2. Fitness Industry - The fitness industry is seeing a rise in convenient products and services that cater to people with busy schedules.
3. Beauty Industry - The beauty industry is expanding its offerings to include ath-beauty solutions and gym bag-friendly products.
