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SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Post-Workout Care

Post-exercise hair care products appeal for their ease and portability

Trend - Brands in the hair care industry are increasingly focused on niche benefits or targeting, and are now offering post-workout hair care products. Whether to give the appearance of clean hair or to moisturize and protect it, these products are marketed specifically for those who live active lifestyles.

Insight - Today's consumers are increasingly prioritizing their physical fitness due to their increased awareness on the subject, and they're having to balance this priority with their professional and personal responsibilities. Products and services that are able to make fitness more convenient–for example, by easing the transition from exercising to the next step in customers' routines–are alluring to consumers because they acknowledge and provide solutions for their busy schedules.
Workshop Question - How could your brand prioritize convenience for its customers?
6.9
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 35 Examples:
36,467 Total Clicks
Date Range:
Nov 18 — Mar 20
Trending:
This Quarter and Average
Consumer Insight Topics:

Featured Examples

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