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Thermal CBD

Cannabis-based topical products include temperature-changing effects

Trend - Topical CBD products are increasingly popular in North America for a variety of different purposes, and to stand out among competitors some brands in the space are prioritizing temperature-changing effects in these products. These formulations are intended to warm or cool the skin, and can be observed in both skincare products and pain-relief items.

Insight - Consumers who use topical products to improve skin or muscle conditions usually understand these products might not be as effective as ingestible items that are prescribed for those same issues. However, they often want to explore natural options before they take the next step into visiting doctors for their ailments. Added sensorial elements in products that require consistent, longterm applications to see results are able to enhance the perceived efficacy of the items for consumers.
Workshop Question - How could your brand add sensorial elements to its product/service?
5.5
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 32 Examples:
19,653 Total Clicks
Date Range:
Aug 19 — Mar 20
Trending:
This Month and Mild
Consumer Insight Topics:

Featured Examples

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