Category
Fashion
Scaled Restraint
Trend cluster
Category
Thermal
CBD
Cannabis-based topical products include temperature-changing effects.
2.8
Trend score
Trend
What is the Thermal CBD trend?
Thermal CBD: Topical CBD products are increasingly popular in North America for a variety of different purposes, and to stand out among competitors some brands in the space are prioritizing temperature-changing effects in these products. These formulations are intended to warm or cool the skin, and can be observed in both skincare products and pain-relief items.
Insight
The consumer insight behind the Thermal CBD trend
Consumers who use topical products to improve skin or muscle conditions usually understand these products might not be as effective as ingestible items that are prescribed for those same issues. However, they often want to explore natural options before they take the next step into visiting doctors for their ailments. Added sensorial elements in products that require consistent, longterm applications to see results are able to enhance the perceived efficacy of the items for consumers.
Trend themes
Themes within the Thermal CBD trend
Three behaviours holding the trend together01
Temperature-Changing Topical CBD Products
Topical CBD products are incorporating temperature-changing effects to enhance consumer sensorial experience and perceived efficacy.
02
CBD-Infused Skincare
CBD-infused skincare is a popular and developing category that offers natural, plant-powered daily solutions for various skin conditions.
03
Mess-Free CBD Relief Products
CBD relief products with innovative delivery systems, such as mess-free sticks, provide convenient on-the-go relief and recovery.
Industry implications
What the Thermal CBD trend means for industry
Where the trend changes the playbookFor
Beauty and Skincare
The beauty and skincare industry is experiencing a surge in natural and CBD-infused products that offer innovative applications and sensorial experiences.
For
Health and Wellness
The health and wellness industry is embracing the growing popularity of CBD-infused products as a natural alternative to traditional treatments.
For
Packaging and Delivery
The packaging and delivery industry can help meet increasing demands for innovation in CBD-infused products with convenient, mess-free solutions for on-the-go relief.
Workshop question
How could your brand add sensorial elements to its product/service?
Trend signals
Trend signals for Thermal CBD
Trend score 2.8 out of 10, from popularity 44%, activity 32%, freshness 9%.
Popularity44%
Activity32%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Evidence
Examples of the Thermal CBD trend
4 featured examples from Aug 30, 2019 to Mar 3, 2020CategoryFashion
CBD-Infused Botanical Skincare
BOTA's Plant-Powered Skincare Combines CBD & Botanical Ingredients
Skincare brands can develop innovative, CBD-infused products that harness the power of natural botanical ingredients for enhanced results and therapeutic benefits.
CategoryFashion
CBD-Infused Skincare Roll-Ons
Sagely Naturals' Offerings Contribute to "Whole Self Wellness"
Disruptive innovation opportunity: Integrate CBD-infused ingredients into a wide range of beauty and personal care products, opening up a new category for consumers.
CategoryLifestyle
Warming CBD Creams
These Topical CBD Creams Provide Warming or Cooling Relief
The CBD industry can capitalize on the demand for CBD creams that offer different comforting sensations.
CategoryLifestyle
Mess-Free CBD Relief Sticks
The CBDol Relief Stick Shares Broad-Spectrum CBD & Cooling Menthol
The CBDol Relief Stick is a notable product within the CBD industry, offering a unique and mess-free application method.
