Cannabis-based topical products include temperature-changing effects
Trend - Topical CBD products are increasingly popular in North America for a variety of different purposes, and to stand out among competitors some brands in the space are prioritizing temperature-changing effects in these products. These formulations are intended to warm or cool the skin, and can be observed in both skincare products and pain-relief items.
Insight - Consumers who use topical products to improve skin or muscle conditions usually understand these products might not be as effective as ingestible items that are prescribed for those same issues. However, they often want to explore natural options before they take the next step into visiting doctors for their ailments. Added sensorial elements in products that require consistent, longterm applications to see results are able to enhance the perceived efficacy of the items for consumers.
Insight - Consumers who use topical products to improve skin or muscle conditions usually understand these products might not be as effective as ingestible items that are prescribed for those same issues. However, they often want to explore natural options before they take the next step into visiting doctors for their ailments. Added sensorial elements in products that require consistent, longterm applications to see results are able to enhance the perceived efficacy of the items for consumers.
Workshop Question - How could your brand add sensorial elements to its product/service?
Trend Themes
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Temperature-changing Topical CBD Products — Topical CBD products are incorporating temperature-changing effects to enhance consumer sensorial experience and perceived efficacy.
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Cbd-infused Skincare — CBD-infused skincare is a popular and developing category that offers natural, plant-powered daily solutions for various skin conditions.
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Mess-free CBD Relief Products — CBD relief products with innovative delivery systems, such as mess-free sticks, provide convenient on-the-go relief and recovery.
Industry Implications
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Beauty and Skincare — The beauty and skincare industry is experiencing a surge in natural and CBD-infused products that offer innovative applications and sensorial experiences.
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Health and Wellness — The health and wellness industry is embracing the growing popularity of CBD-infused products as a natural alternative to traditional treatments.
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Packaging and Delivery — The packaging and delivery industry can help meet increasing demands for innovation in CBD-infused products with convenient, mess-free solutions for on-the-go relief.
