Category
Lifestyle
Assisted Choices
3.4
Trend score
Trend
What is the Crispy Avocado trend?
Crispy Avocado: Avocado-based chips are growing in popularity as the fruit maintains its popularity in both food and cosmetic industries. These chips offer consumers a healthier alternative to the often processed and salt-heavy packaged snacks on the market.
Insight
The consumer insight behind the Crispy Avocado trend
Today's consumer is often looking to tweak their lifestyles so they fit their "self-care" preferences, but want to be able to achieve their health in a way that doesn't deprive them of the things they enjoy–like snacking. Thus, they turn to brands that offer happy mediums that allow them to indulge without the guilt associated with it.
Trend themes
Themes within the Crispy Avocado trend
Three behaviours holding the trend together01
Avocado-Based Snacks
Avocado-based snacks are a growing trend as consumers look for better-for-you snack options.
02
Alternative Vegetable Crisps
Alternative vegetable crisps are becoming increasingly popular as consumers seek to replace traditional, processed chips.
03
Alternative Oil-based Snacks
Snacks cooked in alternative oils, such as avocado oil, are on the rise as consumers look for healthier options.
Industry implications
What the Crispy Avocado trend means for industry
Where the trend changes the playbookFor
Healthy Snacks
The healthy snack industry can take advantage of the trend towards avocado-based and alternative vegetable chip snacks.
For
Cooking Oils
The cooking oil industry can benefit from the trend towards alternative oils, such as avocado oil, for cooking and snacking purposes.
For
Gluten-Free & Allergen-Free Foods
The gluten-free and allergen-free food industry can benefit from the trend towards healthier, free-from snacks that cater to a broad range of dietary needs.
Workshop question
How could your brand offer responsible indulgence for its customers?
Trend signals
Trend signals for Crispy Avocado
Trend score 3.4 out of 10, from popularity 47%, activity 46%, freshness 9%.
Popularity47%
Activity46%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Crispy Avocado trend
5 featured examples from Mar 14, 2018 to Aug 21, 2020CategoryLifestyle
Savory Avocado Chips
BranchOut Makes Satisfying Chips from Real, Dried Avocado Slices
The food industry can capitalize on the trend of creating healthier and more sustainable snacks using avocado as a main ingredient.
CategoryLifestyle
Avocado-Based Cheesy Chips
The Temole Avocado Chips are Offered in a Nachos Cheese Flavor
The food industry can explore the development of innovative avocado-based snacks to cater to health-conscious consumers seeking flavorful yet nutritious options.
CategoryLifestyle
Crunchy Avocado Crisps
Avocados are the First Ingredient in Hippie Snacks' Avocado Crisps
The snack food industry can take advantage of the rise in popularity of crunchy avocado snacks to introduce new avocado-based snack products that cater to different taste preferen…
CategoryLifestyle
Crispy Avocado Chips
AvoLov Makes Seasoned Snacks from Real Hass Avocados
The snack food industry should consider developing healthy, plant-based snack options, like avocado chips, to cater to a growing demand for better-for-you snacks.
CategoryLifestyle
Green Guacamole Chips
TORTIYAHS! Tortilla Chips are Flavored Like Guacamole
Companies in the snack food industry can capitalize on these trends by creating unique and healthy snacks that cater to different dietary and taste preferences of consumers.
