Avocado chips become a nutritious way to snack
Trend - Avocado-based chips are growing in popularity as the fruit maintains its popularity in both food and cosmetic industries. These chips offer consumers a healthier alternative to the often processed and salt-heavy packaged snacks on the market.
Insight - Today's consumer is often looking to tweak their lifestyles so they fit their "self-care" preferences, but want to be able to achieve their health in a way that doesn't deprive them of the things they enjoy–like snacking. Thus, they turn to brands that offer happy mediums that allow them to indulge without the guilt associated with it.
Insight - Today's consumer is often looking to tweak their lifestyles so they fit their "self-care" preferences, but want to be able to achieve their health in a way that doesn't deprive them of the things they enjoy–like snacking. Thus, they turn to brands that offer happy mediums that allow them to indulge without the guilt associated with it.
Workshop Question - How could your brand offer responsible indulgence for its customers?
Trend Themes
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Avocado-based Snacks — Avocado-based snacks are a growing trend as consumers look for better-for-you snack options.
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Alternative Vegetable Crisps — Alternative vegetable crisps are becoming increasingly popular as consumers seek to replace traditional, processed chips.
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Alternative Oil-based Snacks — Snacks cooked in alternative oils, such as avocado oil, are on the rise as consumers look for healthier options.
Industry Implications
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Healthy Snacks — The healthy snack industry can take advantage of the trend towards avocado-based and alternative vegetable chip snacks.
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Cooking Oils — The cooking oil industry can benefit from the trend towards alternative oils, such as avocado oil, for cooking and snacking purposes.
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Gluten-free & Allergen-free Foods — The gluten-free and allergen-free food industry can benefit from the trend towards healthier, free-from snacks that cater to a broad range of dietary needs.
