Freeze-Dried skincare products boost efficacy and storability
Trend - Freeze-dried skincare products are on the rise as brands in this space look to preserve the ingredients in their products in order to boost their efficacy. These items also add a "DIY" element since they typically have to be mixed before they're applied topically, giving consumers more control over their skincare routines.
Insight - Consumers are increasingly concerned with doing research into brands–and everything from ingredients, formulation, production, marketing and the support of various causes are now taken into consideration when they're making purchase decisions. Because of this, they expect brands to be transparent about and efficient with all aspects of their business in order for consumers to consider them to be of sufficient quality.
Insight - Consumers are increasingly concerned with doing research into brands–and everything from ingredients, formulation, production, marketing and the support of various causes are now taken into consideration when they're making purchase decisions. Because of this, they expect brands to be transparent about and efficient with all aspects of their business in order for consumers to consider them to be of sufficient quality.
Workshop Question - How could your brand ensure that consumers trust its product/service?
Trend Themes
1. Freeze-drying - The trend of freeze-drying in skincare is gaining popularity with brands looking to preserve the efficacy of their products, offering a solution for firming, hydration, and skin cell repair.
2. DIY Skincare - DIY Skincare is becoming more prevalent as consumers seek control over their skincare routines through products that need to be mixed before application.
3. Transparency - Consumers today are more informed and seek transparent information on ingredients, formulation, production, marketing and various brand supports when making purchase decisions.
Industry Implications
1. Beauty Industry - Innovative beauty brands are using freeze-drying technology to preserve and increase the potency, freshness and efficacy of their products.
2. Pharmaceutical Industry - The freeze-drying skincare trend is drawing inspiration from the pharmaceutical industry which rapidly sublimates water in liquid serum while maximizing the activity of beneficial ingredients without adding preservatives.
3. Consumer Goods Industry - With increased consumer interest in skincare, the rise in freeze-dried and DIY products is driving opportunities for the Consumer Goods Industry to cater to these needs.
