Evian and Virgil Abloh have piqued the interest of consumers with a collaboration that champions sustainability as the guiding principle of production. The latest release boasts the 'Activate Movement' collection that brings a new and exclusive 750 ml glass bottle design, as well as refillable SOMA bottles in two different colorways.
In addition to the new products and packaging, Evian and Virgil Abloh also announce the 'Activate Movement Program' that seeks to encourage "sustainability-focused design and innovation projects." Those between 18 and 35 can enter the contest by scanning a QR code on the glass bottles.
The collaboration with Virgil Abloh and the new competition is part of Evian's mission to become a fully circular brand by the year 2025.
Image Credit: Evian