Evian & Virgil Abloh Launch the 'Activate Movement Program'
Kalina N — February 10, 2020 — Social Good
Evian and Virgil Abloh have piqued the interest of consumers with a collaboration that champions sustainability as the guiding principle of production. The latest release boasts the 'Activate Movement' collection that brings a new and exclusive 750 ml glass bottle design, as well as refillable SOMA bottles in two different colorways.
In addition to the new products and packaging, Evian and Virgil Abloh also announce the 'Activate Movement Program' that seeks to encourage "sustainability-focused design and innovation projects." Those between 18 and 35 can enter the contest by scanning a QR code on the glass bottles.
The collaboration with Virgil Abloh and the new competition is part of Evian's mission to become a fully circular brand by the year 2025.
Image Credit: Evian
In addition to the new products and packaging, Evian and Virgil Abloh also announce the 'Activate Movement Program' that seeks to encourage "sustainability-focused design and innovation projects." Those between 18 and 35 can enter the contest by scanning a QR code on the glass bottles.
The collaboration with Virgil Abloh and the new competition is part of Evian's mission to become a fully circular brand by the year 2025.
Image Credit: Evian
Trend Themes
1. Sustainability-driven Design - The collaboration between Evian and Virgil Abloh highlights the trend of incorporating sustainability as a key element in product design and development.
2. Refillable Bottle Movement - The 'Activate Movement Program' promotes the trend of encouraging consumers to use refillable bottles as a more sustainable alternative to single-use plastic bottles.
3. Circular Economy Initiatives - Evian's goal of becoming a fully circular brand by 2025 aligns with the trend of companies implementing sustainable practices that minimize waste and promote the reuse and recycling of materials.
Industry Implications
1. Beverage Industry - The beverage industry can explore opportunities to develop eco-friendly packaging solutions and promote refillable bottle programs to cater to the growing consumer demand for sustainable products.
2. Fashion Industry - The collaboration between Evian and Virgil Abloh opens up opportunities in the fashion industry to create environmentally conscious designs and promote sustainable fashion initiatives.
3. Design and Innovation Consulting - Companies in the design and innovation consulting industry can capitalize on the trend of sustainability-driven design by helping clients incorporate sustainable practices into their product development processes and promoting circular economy initiatives.
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