Parisian Exploration Series

Google's Curio-cite Explores the Hidden Marvels of Paris

Google's Street View system makes it easy for anyone with an internet connection to explore the streets of any city, but the company's new Curio-cite series uses that same technology to explore more obscure and hidden areas of one of the world's most historically and culturally important cities: Paris. Curio-cite is a series of 360 degree videos that take place in Parisian locales that people would never be able to see otherwise.

Part of Google Arts & Culture, Curio-cite follows artists, guides, and experts on journeys through hidden and "forgotten corners" of Paris, according to the Curio-site page. These include a tour of the basement of the Opera Garnier, the place that inspired 'Phantom of the Opera,' and a 13-storey condemned building that houses the world's largest street art exhibition.

Curio-cite Exploration
Using 360-degree videos to explore hidden or less frequently visited locations within popular cities can be a disruptive innovation opportunity for tourism and cultural industries.
Virtual Tourism
Developing virtual tourism series can revolutionize the tourism industry, providing opportunities for people who might otherwise be unable to travel, and granting exposure to lesser-known destinations.
Interactive Learning
Creating interactive and educational content for 360-degree videos can pave the way for innovation in the Education Technology industry.

Sectors Adopting This

Tourism
Using technology to create virtual tourism experiences for people who can't travel could help revolutionize the industry and make unique destinations accessible to everyone.
Cultural
Creating virtual tours of museums, historic sites, and popular cities, can offer greater access to important cultural experiences.
Education Technology
Incorporating innovative and interactive learning experiences based on VR tours of culturally significant sites into classroom curriculum can lead to future advancements in the industry.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 46%
Activity 7%
Freshness 8%

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