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Menstrual Activist

Period brands are tapping activism in packaging and marketing materials

Trend - Many menstrual brands are opting in for powerful packaging and marketing designs that encourage awareness. Predominantly, these products are delivered with strong messages that empower consumers and place the focus on important issues like period poverty or period shaming, facilitating further discourse on social and higher levels.

Insight - As equality is a major pillar of contemporary society, consumers emphasize it continuously and across all social spaces—whether it is in the private or commercial sphere. Seeing an opportunity to be activists through their consumption habits, many choose to opt-in for products that push a meaningful message forward, with the hopes of initiating change not only on the social but also on the institutional level.
Workshop Question - How can your brand bring awareness to an issue through its marketing tactics?
5.6
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 33 Examples:
58,845 Total Clicks
Date Range:
Mar 18 — Mar 20
Trending:
This Month and Average

Featured Examples

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