This lipstick concept from 1HQ explores the idea that "the age of analogue lipsticks will soon come to an end as consumers desire products that are smarter, adaptable and more eco-friendly." The branding agency's concept imagines a sustainable product for a digital future, as it has a form that's reusable and contributes less plastic waste to the world.
The digital lipstick called Moi is a lipstick applicator with inkjet printing technology so wearers create their own gradients, fades and patterns, and even save their favorite looks.
Accelerated by the events of the past few months, the fashion and beauty industries have explored what's possible in the digital world by launching everything from virtual studios to digital makeup collections—and these innovations offer not only a way for people to dress up their online avatars but themselves as well.
Image Credit: 1HQ
Key Themes Behind This Trend
- Smart Lipstick
- The rise of digital lipstick concepts relying on inkjet printing technology opens up the opportunity for creating smart lipsticks.
- Sustainable Makeup
- The development of reusable and eco-friendly products such as digital lipsticks is likely to disrupt the makeup industry with a focus on sustainability.
- Virtual Beauty Experience
- As the fashion and beauty industries turn to digital solutions, virtual beauty experiences like digital makeup studios showcase the opportunity for immersive experiences.
Where This Applies
- Beauty Industry
- The beauty industry has the opportunity to pioneer sustainable makeup products like digital lipsticks and reduce plastic waste.
- Print Industry
- The print industry has the potential to explore possible applications of inkjet technology for the creation of smart lipsticks.
- Fashion Industry
- The rise of digital solutions in the fashion industry like virtual beauty experiences showcases the opportunity for innovative disruptions.
