This lipstick concept from 1HQ explores the idea that "the age of analogue lipsticks will soon come to an end as consumers desire products that are smarter, adaptable and more eco-friendly." The branding agency's concept imagines a sustainable product for a digital future, as it has a form that's reusable and contributes less plastic waste to the world.
The digital lipstick called Moi is a lipstick applicator with inkjet printing technology so wearers create their own gradients, fades and patterns, and even save their favorite looks.
Accelerated by the events of the past few months, the fashion and beauty industries have explored what's possible in the digital world by launching everything from virtual studios to digital makeup collections—and these innovations offer not only a way for people to dress up their online avatars but themselves as well.
Image Credit: 1HQ
Moi is a Lipstick Applicator That Uses Inkjet Printing Technology
Laura McQuarrie — December 4, 2020 — Fashion
References: 1hqglobal & packagingoftheworld