In a high-end retail district in Tokyo, Japan, JellyNail opened its first-ever "tryvertising" gel nail concept shop, giving consumers the chance to try a variety of nail art styles for free, as well as receive expert advice on everything from different colors to patterns.
As JellyNail is already well-established within Japan, this new concept shop aims to make itself known as more of a customer support center, rather than just another retail location. As such, the brand has plans to hold free workshops in the space, which has the potential to appeal to both new and seasoned nail art fans.
As common as it for brands to offer try-before-you-buy product experiences at special events and exclusive product launches, this brick-and-mortar shop devotes itself entirely to the concept.
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