American beauty brand Sally Hansen has unveiled its new virtual try-on tool that utilizes Perfect Corp.'s AgileHand Technology. The new augmented reality application will allow customers to virtually experience hundreds of Sally Hansen nail colors using their mobile devices.
All users have to do is scan their own hands and begin trying on different colors, which will be virtually projected onto their nails. The technology allows for a completely new shopping experience, especially for those looking to buy nail polish online.
“Nail polish is a highly impulsive category—consumers love to experiment with any number of shades and finishes. Now, Sally Hansen fans can feel free to play even more with our new virtual try-on tool," said Jean-Denis Mariani, Chief Digital Officer at Coty.
Image Credit: Sally Hansen
What's Driving This Trend
- Ar-enabled Nail Polish Try-ons
- Virtual try-on apps for nail polish will transform the beauty industry's online shopping experience.
- Agilehand Technology for Retail
- Perfect Corp.'s AgileHand Technology could revolutionize online shopping for industries beyond beauty, such as home decor or clothing.
- Integrated AR Shopping Applications
- The integration of AR technology into shopping applications enhances the consumer experience and increases brand engagement for companies across industries.
Who This Affects Most
- Beauty
- Beauty brands can utilize AR technology to offer virtual try-on experiences and stand out in a highly competitive market.
- Retail
- AR technology offers opportunities for retailers to offer more immersive online shopping experiences and increase engagement and sales.
- Fashion
- Fashion companies can use AR technology to offer virtual try-on features for clothing and accessories, resulting in increased customer satisfaction and reduced product returns.
