Valdé is a new beauty brand that's making itself known with a premium refillable lipstick concept that shares clean, cruelty-free color cosmetics and a mission to redefine beauty. Defying disposable beauty products, Valdé sees beauty as "more than just products, it can be an experience, a feeling, a symbol and a signature."
To reduce the carbon footprint and fight single-use plastic pollution, The Valdé System was created as a refillable and reusable solution with interchangeable vessels and formulas. The first-of-its-kind Valdé Armor, SOAR, has delicate feather details that artfully represent the power of women as individuals and their united strength. To support expression, the brand will be introducing even more Armor designs, promising styles that range from minimalist to maximalist.
Image Credit: Valdé
Why This Trend Is Growing
- Refillable Beauty Products
- The Valdé System proves that refillable cosmetics is an effective way to reduce plastic waste while still providing high-quality beauty products.
- Clean Beauty
- Valdé advocates for clean, cruelty-free beauty products that are good for both the consumer and the environment.
- Sustainable Packaging
- Valdé's commitment to using refillable packaging for their cosmetics presents opportunities for other beauty brands to adopt more environmentally-friendly packaging options.
Industries Being Reshaped
- Beauty
- Valdé's refillable lipstick and commitment to clean beauty products presents opportunities for other beauty brands to adopt sustainable practices.
- Environmentalism
- Valdé's mission to reduce plastic waste presents opportunities for businesses in the environmentalism industry to collaborate and find solutions for reducing pollution.
- Packaging
- Valdé's innovative refillable packaging solution presents opportunities for businesses in the packaging industry to explore and develop sustainable packaging options for a variety of products.
