Lush Cosmetics' Cork Pot Introduces the Future of Eco Packaging
Laura McQuarrie — August 21, 2019 — Eco
References: uk.lush & cosmeticsbusiness
In an attempt to reduce plastic packaging waste, Lush Cosmetics first introduced its biodegradable Cork Pot in 2017 and now the product is receiving recognition as the first carbon-positive product of its kind. The brand was recently awarded its first Carbon Neutral certification, as each 35-gram Cork Pot absorbs more than 33 times its weight in carbon dioxide, which plays a great part in sequestering CO2.
According to Simon Brewer and Ben Davis from Lush’s Environmental Impact Team, "When Lush started working with cork, we knew the material was very capable of sequestering greenhouse gases from the atmosphere. But we didn’t realize just how much until we came to study it more closely and found that a Cork Pot was actually removing more CO2 than it was emitting over its lifecycle."
According to Simon Brewer and Ben Davis from Lush’s Environmental Impact Team, "When Lush started working with cork, we knew the material was very capable of sequestering greenhouse gases from the atmosphere. But we didn’t realize just how much until we came to study it more closely and found that a Cork Pot was actually removing more CO2 than it was emitting over its lifecycle."
Trend Themes
1. Carbon-positive Packaging - Companies can gain environmental recognition and reduce plastic waste by using carbon-positive packaging such as Lush Cosmetics' Cork Pot.
2. Biodegradable Packaging - Companies can reduce their reliance on plastic packaging and earn eco-friendly recognition by switching to biodegradable materials like cork.
3. Sustainable Packaging - The demand for sustainable packaging is growing as consumers become more environmentally conscious, prompting companies to innovate and reduce their carbon footprint with eco-friendly materials like cork.
Industry Implications
1. Cosmetics Industry - Cosmetics companies can contribute to the reduction of plastic waste and improve their sustainability profile by adopting carbon-positive packaging solutions like the Cork Pot.
2. Packaging Industry - The packaging industry can shift towards eco-friendlier solutions like biodegradable materials to meet the demand for sustainable packaging and reduce their carbon footprint.
3. Retail Industry - Retail companies can appeal to environmentally conscious consumers and reduce their environmental impact by adopting carbon-positive packaging solutions like Lush Cosmetics' Cork Pot.
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