Category
Lifestyle
Assisted Choices
Trend cluster
Category
Interactive
Sleep
Interactive technologies guide children to sleep.
3.9
Trend score
Trend
What is the Interactive Sleep trend?
Interactive Sleep: The use of smart interactive technologies that help children fall asleep faster, and get better sleep, are on the rise. These capabilities are merged into a wide range of traditional children's products, including stuffed toys and night lights.
Insight
The consumer insight behind the Interactive Sleep trend
Millennial parents are using the highly adaptive and convenience-focused aspects of technology in the process of parenting. Everything from their children's health to their education is being advanced with the help of technology, and Millennial parents are much more open to this emerging parenting style–viewing it as beneficial to children's wellbeing rather than detrimental to it.
Trend themes
Themes within the Interactive Sleep trend
Three behaviours holding the trend together01
Smart Interactive Sleep Technologies
The use of smart interactive technologies in traditional children's products allows children to sleep faster and better.
02
Parenting With Technology
Millennial parents view technology as beneficial to their children's wellbeing, using it for everything from their health to their education.
03
Kid-Friendly Sleep Devices
Sleep devices for children combine natural and scientific functions to provide soothing sensory experiences that drastically improve sleep quality.
Industry implications
What the Interactive Sleep trend means for industry
Where the trend changes the playbookFor
Toy Industry
The use of smart interactive technologies and cute designs in traditional children's products is an opportunity for innovation, providing parents and children with a sense of comfort and convenience.
For
Health and Wellness Industry
The combination of natural and scientific functions in sleep devices can appeal to those looking for alternative remedies to promote a better night's rest.
For
Publishing Industry
Interactive plush toys and comic books can inspire creativity and cultivate a love of reading in children, providing opportunities for cross-promotion and brand partnerships.
Workshop question
How could your brand prioritize convenience for its customers?
Trend signals
Trend signals for Interactive Sleep
Trend score 3.9 out of 10, from popularity 51%, activity 55%, freshness 12%.
Popularity51%
Activity55%
Freshness12%
Audience
50%Men
50%Women
- Gen Alpha (not a primary audience)
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Interactive Sleep trend
5 featured examples from Feb 7, 2020 to Aug 15, 2022CategoryTech
Friendly Childhood Sleep Trainers
The 'Pali' Sleep Trainer Helps Kids Learn About Scheduling
Disruptive innovation opportunity: Develop innovative products for children that combine functionality with engaging design and positive reinforcement techniques.
CategoryLife-Stages
Rechargeable Multicolored Dinosaur Lights
Globe Electric's Tommy Dinosaur Light is Great for Kids
Furniture companies can create innovative sleep solutions like Tommy the Dinosaur to offer children a better and more comfortable rest, providing a unique selling point over compe…
CategoryLifestyle
Kid-Friendly Sleep Devices
The Five-in-One Baby Dream Machine Uses Aromatherapy and More
Opportunity for healthcare companies to incorporate multi-functional sleep devices into their patient care plans to support better sleep quality.
CategoryLifestyle
Interactive Plush Bear Toys
The FurReal Cubby is Interactive with Changing Day and Night Modes
Disruptive innovation opportunities in the toy industry to create more interactive and versatile plush toys.
CategoryLife-Stages
Heroic Bedtime Toys
The Bedtime Defenderz Plush Toys Help Kids Feel Protected at Night
The increasing need for toys that promote children's safety while also providing comfort, like Bedtime Defenderz, can encourage innovation in the toy industry.
