Interactive technologies guide children to sleep
Trend - The use of smart interactive technologies that help children fall asleep faster, and get better sleep, are on the rise. These capabilities are merged into a wide range of traditional children's products, including stuffed toys and night lights.
Insight - Millennial parents are using the highly adaptive and convenience-focused aspects of technology in the process of parenting. Everything from their children's health to their education is being advanced with the help of technology, and Millennial parents are much more open to this emerging parenting style–viewing it as beneficial to children's wellbeing rather than detrimental to it.
Insight - Millennial parents are using the highly adaptive and convenience-focused aspects of technology in the process of parenting. Everything from their children's health to their education is being advanced with the help of technology, and Millennial parents are much more open to this emerging parenting style–viewing it as beneficial to children's wellbeing rather than detrimental to it.
Workshop Question - How could your brand prioritize convenience for its customers?
Trend Themes
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Smart Interactive Sleep Technologies — The use of smart interactive technologies in traditional children's products allows children to sleep faster and better.
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Parenting with Technology — Millennial parents view technology as beneficial to their children's wellbeing, using it for everything from their health to their education.
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Kid-friendly Sleep Devices — Sleep devices for children combine natural and scientific functions to provide soothing sensory experiences that drastically improve sleep quality.
Industry Implications
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Toy Industry — The use of smart interactive technologies and cute designs in traditional children's products is an opportunity for innovation, providing parents and children with a sense of comfort and convenience.
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Health and Wellness Industry — The combination of natural and scientific functions in sleep devices can appeal to those looking for alternative remedies to promote a better night's rest.
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Publishing Industry — Interactive plush toys and comic books can inspire creativity and cultivate a love of reading in children, providing opportunities for cross-promotion and brand partnerships.
