Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Enhanced Drop

Traditional drops and chews are elevated with wellness-based ingredients

Trend - Most consumers are accustomed to taking drops or chews for sickness-related ailments, like a sore throat or cough. Now, brands in this space are offering the same products but with enhanced ingredients themed around “wellness,” with benefits like energy-boosts and mood-elevation.

Insight - For today’s consumer, achieving “wellness” isn’t just done through diet and exercise—it’s an ongoing part of their lives that includes everything from how they socialize to their mental health. In the process of wellness, these consumers seek out both large and small ways that they can tweak their routines in order to maintain their mental and physical health. Brands that empower them in this process in a way that’s convenient are a priority for these consumers.
Workshop Question - How is your brand offering “wellness” to its customers?
7
Score
Popularity
Activity
Freshness
Patterns
Megatrends
4 Featured, 29 Examples:
20,483 Total Clicks
Date Range:
Jun 18 — Mar 20
Trending:
This Month and Average
Consumer Insight Topics:

Featured Examples

Related Trend Reports & Custom Market Research

Related Examples

Cold-Brewed Tea Pouches
Cold-Brewed Tea Pouches
Tetley Tea Herbal Infusions are Made to Be Brewed in Cold Water
Overnight Oat Bars
Overnight Oat Bars
CORE Energy Bars Contain Caffeine, Protbiotics & Prebiotic Fiber
Effervescent Wellness Waters
Effervescent Wellness Waters
The Swig Wellness CBD Sparkling Water are 100% Natural
Crisp Caffeinated Sparkling Waters
Crisp Caffeinated Sparkling Waters
The GOJAI Organic Drinks will Come in Three Flavor Options
Medicated Confectionery Lozenges
Medicated Confectionery Lozenges
The Ricola Soothe & Clear Range Features Natural Ingredients
Pre-Cold Confectionery Products
Pre-Cold Confectionery Products
The Halls Proactive Candies are Infused with Vitamin C
Calming Drug-Free Sleep Aids
Calming Drug-Free Sleep Aids
Vicks ZzzQuil Offers Different Ways for People to Fall Asleep
Appetite Control Candies
Appetite Control Candies
The MealEnders Signaling Lozenges Help Prevent Overeating
Sickness-Thwarting Mouthwashes
Sickness-Thwarting Mouthwashes
BETADINE Gargle & Mouthwash Provides a Sore Throat Solution
Personalized Prenatal Vitamins
Personalized Prenatal Vitamins
Vitamin Packs' Pre-Post Natal Solution Offers Personalized Vitamins
Luxe Maternity Clothing Boxes
Luxe Maternity Clothing Boxes
Rent the Runway Created a New Subscription Box for Expecting Mothers
Mom-Inspired Superhero Leagues
Mom-Inspired Superhero Leagues
Summer Infant's M.O.M Squad Depicts Moms as Heroes
Baby Movement-Tracking Wearables
Baby Movement-Tracking Wearables
The 'Rubi' Pregnancy Monitor Keeps Mothers Further Informed
Magazine Headline T-Shirts
Magazine Headline T-Shirts
New York Magazine's The Cut is Now Selling Merchandise on Amazon
VR Abortion Clinic Experiences
VR Abortion Clinic Experiences
Planned Parenthood's VR Experience Hopes to Elicit Empathy
Maternal Health-Focused Apps
Maternal Health-Focused Apps
The Baby2Body App Encourages a Healthy Lifestyle During Pregnancy
In-Vitro Pregnancy Benefits
In-Vitro Pregnancy Benefits
Starbucks Will Now Cover IVF Treatment Costs for All Employees
Adaptable Mom-Focused Subscription Boxes
Adaptable Mom-Focused Subscription Boxes
Her Growing Tribe Offers Care Packages to Help Moms Relax
Manuka Honey Lozenges
Manuka Honey Lozenges
Kiwi Manuka's Natural Lozenges Soothe with Honey and Bee Propolis
Craving-Curbing Supplements
Craving-Curbing Supplements
The Sweet Defeat Lozenges Curb Sugar Cravings with Natural Ingredients
Organic Sore Throat Lollipops
Organic Sore Throat Lollipops
The Lolleez Organic Throat Soothing Pops Offer Tasty Relief
Canteen Pill Packaging
Canteen Pill Packaging
This Water Bottle Pill Package Makes Carrying Medication Convenient
Seasonal Pumpkin Granolas
Seasonal Pumpkin Granolas
Whole Foods' 365 Everyday Value Introduced a Pumpkin Spice Granola
Youthful Citrus Chocolates
Youthful Citrus Chocolates
This Kit Kat Bar Flavor Aims to Capture the Essence of Youth
Spiced Pumpkin Cough Drops
Spiced Pumpkin Cough Drops
CVS Health's Cough Suppressant Drops Adopt an Autumnal Flavor
Lozenge-Flavored Chocolates
Lozenge-Flavored Chocolates
This Japanese Kit Kat Chocolate Bar Contains Real Cough Drop Powder
Craving Control Lozenges
Craving Control Lozenges
'Crave Crush' is a Supplement to Help Stop Sugar Cravings
Natural Respiratory Lozenges
Natural Respiratory Lozenges
These Essential Oil Drops Soothe Airways and Support Clear Breathing
play_circle_filled Chivalrous Cough Drop Ads
Chivalrous Cough Drop Ads
This Fisherman's Friend Ad Compares Today's Colds to a Knight's Sniffle