Tea lovers are familiar with the practice of adding a teabag to a hot cup of water but Tetley Tea is introducing Herbal Infusions as an innovative and affordable range of cold-brewed tea pouches. These teas are designed to be brewed in cold water and they come in refreshing summertime flavors like Lemon & Cucumber, Orange & Peach and Strawberry & Watermelon, each of which features pieces of real fruit.
These teas are all naturally free from caffeine, artificial flavors, sugar and sweeteners and have the potential to appeal to consumers as a better-for-you alternative to soda, high-sugar sweet teas and other summer drinks that are commonly made with artificial ingredients.
Image Credit: Tetley Tea
Key Themes Behind This Trend
- Cold-brewed Tea
- Cold-brewed tea pouches offer a convenient and refreshing alternative to traditional hot tea brewing.
- Herbal Infusions
- Herbal infusions in cold-brewed tea pouches provide a natural and flavorful option for tea lovers.
- Better-for-you Beverages
- Cold-brewed tea pouches can be positioned as a healthier option for consumers seeking alternatives to sugary drinks.
Where This Applies
- Beverage
- The beverage industry can capitalize on the growing demand for cold-brewed tea with innovative offerings and flavors.
- Wellness
- Cold-brewed tea pouches can align with the wellness industry by offering natural and caffeine-free options.
- Convenience
- The convenience industry can incorporate cold-brewed tea pouches as on-the-go and ready-to-drink options for consumers.
