Category
Lifestyle
Assisted Choices
Trend cluster
Category
Reusable
Hygiene
Standard hygiene products are redesigned to reduce waste.
5.6
Trend score
Trend
What is the Reusable Hygiene trend?
Reusable Hygiene: Single-use hygiene products are often necessary but, unsurprisingly harmful to the environment for the waste they produce. Emerging brands in this space are prioritizing hygiene-related products that aim to reduce consumer waste with designs that are easily cleaned or sterilized, rather than thrown away after use.
Insight
The consumer insight behind the Reusable Hygiene trend
Consumers are becoming increasingly adopting preventative care routines as concerns about personal hygiene are raised in the face of issues like virus-spreading. The measures they have to take in order to achieve this form of maintenance are often at a crossroads with consumers' growing desire to live in a way that's less harmful to the environment. Brands that are able to avoid wasteful production or use are more favorable to these consumers.
Trend themes
Themes within the Reusable Hygiene trend
Three behaviours holding the trend together01
Reusable Hygiene
The trend towards sustainability in the hygiene industry is set to grow as single-use items gain criticism for waste production.
02
Eco-Friendly Products
Brands focusing on eco-friendly products are gaining popularity with increasing health awareness of consumers being at a crossroads with wasteful production practices.
03
Natural and Organic Oral Care
The market for natural-based oral care products is set to soar as consumers look for ways to keep teeth clean naturally.
Industry implications
What the Reusable Hygiene trend means for industry
Where the trend changes the playbookFor
Personal Hygiene
The personal hygiene industry needs to adopt eco-friendly practices as more consumers demand environmentally conscious alternatives to standard one-use products.
For
Travel
Products that are designed for travel to help reduce plastic waste, such as LastSwab and LastTissue, are on the rise and set to benefit travelers seeking to reduce the ecological footprint of their journey.
For
Oral Care
The oral care industry has the opportunity to target the increased health and wellness aware demographic drawn to natural ingredients, like activated charcoal, and eco-friendly packaging.
Workshop question
How could your brand prioritize waste-reducing production/design?
Trend signals
Trend signals for Reusable Hygiene
Trend score 5.6 out of 10, from popularity 83%, activity 76%, freshness 9%.
Popularity83%
Activity76%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Reusable Hygiene trend
4 featured examples from Apr 19, 2019 to Feb 26, 2020CategoryEco
Sustainable Cotton Swab Alternatives
The 'LastSwab' is the World's First Reusable Cotton Swab
LastSwab addresses the need for sustainable alternatives in the cosmetics industry, providing a reusable option for cotton swabs.
CategoryEco
Reusable Tissue Packs
LastTissue Revives the Handkerchief to Fight Disposable Tissues
With consumers increasingly valuing eco-friendly and sustainable products, there is an opportunity within the consumer goods industry to introduce innovative reusable alternatives…
CategoryEco
Whitening Charcoal-Infused Flosses
The Lucky Teeth Charcoal Floss Has a 100% Biodegradable Design
Companies should focus on developing and promoting natural and eco-friendly products, such as floss, toothbrushes and toothpaste, to appeal to more environmentally conscious consu…
CategoryLifestyle
Digital Wireless Ear-Pick Kits
Bebird 2.0 is the Second Generation Ear Pick Set with an Endoscope
The healthcare industry can leverage digital wireless ear-pick kits to provide safer and more effective ear cleaning solutions
