Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

This Fisherman's Friend Ad Compares Today's Colds to a Knight's Sniffle

 - Nov 7, 2015
References: marketingmag
This ad for Fisherman's Friend features a wild display of knights fighting, which aims to compare today's cold to those of the past. This exciting commercial uses a voice-over to speak on behalf of the handy cough drops in a manly voice.

The voice over says that today's colds would never affect a heroic knight. The ad displays another man in a fighting ring nub his nose on a bystanders shirt to get rid of his nose germs. Then, the ad reveals a modern day scene of a man who is sick in bed and simply cannot move. The voice-over says "There was a time when that sniffle meant your booger was looking for a place to hide. Sadly times have changed."

The ad closes with the caption "Fisherman's Friend, suck it up." The closing statement is a reference for the brand's hard candy cough drops that soothe any common cold symptoms.