The Futurecraft Loop by adidas is an innovative sneaker that was intentionally created to have a circular life cycle, meaning that the style will be worn to the end of its useful life and then returned to adidas so that it can be created into a new pair of shoes.
While adidas' designers have expressed that they have been working with the idea for Loop for some time, they were faced like challenges like the fact that some sneaker materials can't easily be separated. As the average shoe is made up of 12 different materials, adidas set out to work with a material that could be recycled more like a plastic bottle or cardboard box, and settled on a variant of its Boost polymer.
The first of adidas' Futurecraft Loop designs are set to be given away so that the company can determine how the footwear style will be priced and collected. A wider release of the innovative sneaker is set to happen in 2021.