Ideas
Explore the world's #1 largest database of ideas and innovations, with 415,850 inspiring examples.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,542 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Consumer Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 1,104 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join 297,542 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Dashboard
Join 285,517 Trend Hunters with special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI + Human Methodology
Learn how Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
FuturistU
Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.
Advisory & Services
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Trend Reports
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
Innovation Events
Join the world's top innovators at our in person events.
Free Webinars
During COVID-19, learn to innovate through chaos, navigate the new normal and maintain work culture from home.
Custom Training & Events
Bring the Future Festival experience directly to your team or co-hosted custom event.
Search our database of 415,850 cutting edge ideas.

Co-Branded Low Emission Sneakers

The adidas x Allbirds FUTURECRAFT.FOOTPRINT Shoe is Sustainable

— May 12, 2021 — Eco
The adidas x Allbirds FUTURECRAFT.FOOTPRINT is a revolutionary sneaker with a carbon footprint of just 2.94kg CO2e that aims to reduce emissions by 63%. The shoe "showcases a new approach to more sustainable design and an alternative method of manufacturing that drastically reduces carbon impact." Both known for their dedication to sustainability, adidas and Allbirds teamed up from the development to the delivery stage and spent 12 months creating the new sneaker. The final product addresses the need for new and innovative materials and tech-driven manufacturing practices while examining the footwear supply chain and its implications on our planet.

“We believe that the challenge of solving climate change is the problem of our generation and solving it will not be done alone...Our partnership with adidas is an example of that. Over the past year, our two teams have raced as one to create a shoe as close to zero carbon emissions as we could possibly achieve. The results are an exciting step forward, and hopefully, an example for others to follow.” said Tim Brown, co-founder & co-CEO at Allbirds.

“Our partnership with Allbirds is a beacon of what can happen when competing brands from the same industry see the possibilities in coming together to design. By truly co-creating and providing each other with open access to knowledge and resources – such as Allbirds’ knowledge of carbon calculation and experience with natural materials, and adidas’ capabilities in manufacturing and performance footwear – this is a call-to-action for other brands, and a milestone in the sports industry achieving carbon neutrality,” said Brian Grevy, Executive Board Member Global Brands at adidas about the launch.

Spotlighting the best of both brands' core technologies, the adidas x Allbirds FUTURECRAFT.FOOTPRINT features a midsole made with Allbirds' sugarcane-based SweetFoam® material along with a new upper crafted from 70% recycled polyester and 30% natural wood pulp-made Tencel.

Image Credit: adidas
7.6
Score
Popularity
Activity
Freshness