adidas works in collaboration with Allbirds on the new 2.94kg CO2E sneaker model in a color palette that blends together Non Dyed, Cloud White, and Carbon together. It is a lightweight silhouette made for running functions and is made with sustainability in mind first and foremost.
It's crafted from natural materials and ensures performance-ready elements resting on top of a bio-based midsole foundation - it's made from 17% plant content that is made from sugarcane. This supports a lightweight material throughout the upper with a textile lining and classic laces at the forefront. Additional details include the subtle branding found on the lateral side of the shoe. Notably, the 2.94kg CO2E weighs only 2.94kg for a smooth feel.
Image Credit: adidas
What Makes This Trend Stand Out
- Plant-based Footwear
- Opportunity to disrupt the traditional footwear industry by using sustainable materials.
- Sustainable Running Shoes
- Potential for innovation in sports footwear by prioritizing sustainability.
- Bio-based Materials
- New trend of using materials made from plant sources in the manufacturing industry.
Sectors Adopting This
- Footwear Manufacturing
- Opportunity to differentiate by adopting eco-friendly practices across the supply chain.
- Athletic Apparel
- Potential for sustainable innovation in functional athletic wear.
- Sustainable Manufacturing
- Growing demand for sustainable products is driving innovation in manufacturing processes and supply chain.
