ADIZERO and Allbirds Join Forces on the 2.94kg CO2E Shoe
adidas works in collaboration with Allbirds on the new 2.94kg CO2E sneaker model in a color palette that blends together Non Dyed, Cloud White, and Carbon together. It is a lightweight silhouette made for running functions and is made with sustainability in mind first and foremost.
It's crafted from natural materials and ensures performance-ready elements resting on top of a bio-based midsole foundation - it's made from 17% plant content that is made from sugarcane. This supports a lightweight material throughout the upper with a textile lining and classic laces at the forefront. Additional details include the subtle branding found on the lateral side of the shoe. Notably, the 2.94kg CO2E weighs only 2.94kg for a smooth feel.
Image Credit: adidas
It's crafted from natural materials and ensures performance-ready elements resting on top of a bio-based midsole foundation - it's made from 17% plant content that is made from sugarcane. This supports a lightweight material throughout the upper with a textile lining and classic laces at the forefront. Additional details include the subtle branding found on the lateral side of the shoe. Notably, the 2.94kg CO2E weighs only 2.94kg for a smooth feel.
Image Credit: adidas
Trend Themes
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Plant-based Footwear — Opportunity to disrupt the traditional footwear industry by using sustainable materials.
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Sustainable Running Shoes — Potential for innovation in sports footwear by prioritizing sustainability.
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Bio-based Materials — New trend of using materials made from plant sources in the manufacturing industry.
Industry Implications
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Footwear Manufacturing — Opportunity to differentiate by adopting eco-friendly practices across the supply chain.
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Athletic Apparel — Potential for sustainable innovation in functional athletic wear.
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Sustainable Manufacturing — Growing demand for sustainable products is driving innovation in manufacturing processes and supply chain.
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