At LUXE PACK New York, Eastman introduced several new circular recycling innovations that are poised to address plastic waste. Trēva engineering bioplastic is one of Eastman's first products to benefit from carbon renewal technology, which enables the recycling of mixed polyester and mixed plastic waste. Some kinds of plastics are notoriously difficult to recycle, including cosmetics packaging, yet carbon renewal technology has the potential to convert mixed plastic waste back to its molecular components.
Eastman has plans for its innovative product to be commercially available before the end of the year, noting that it is "Committed to working with our value chain partners to create real solutions toward a true circular economy."
Across multiple industries, brands are exploring how the circular economy can be used to clean up the plastic problem.