Unilever and Bio-on are introducing My Kai as a new line of eco-friendly sun care products that take inspiration from Hawaii and its special relationship with the sea. The name of the new product line references Hawaiian terms like "Kai" (sea) and "Makai" (to the ocean), as well as principles for protecting the delicate marine ecosystem. These products set themselves apart as the first of their kind to be made with new cosmetic ingredients from by Bio-on, including "micro powders made from naturally biodegradable bioplastic microscopic spheres or capsules"—which play a part in reducing the percentage of UV filters used.
The sun care products are offered with varying levels of SPF protection and will appeal to consumers who are looking to make more sustainable choices when it comes to protecting themselves and the earth.
Key Themes Behind This Trend
- Eco-friendly Sun Care Products
- The rise of eco-friendly sun care products made from bioplastics creates opportunities for businesses to create sustainable products.
- Innovative Cosmetic Ingredients
- The use of innovative cosmetic ingredients from bioplastics offers disruptive innovation opportunities for cosmetic companies.
- Sustainable Protection
- The trend towards sustainable protection is creating opportunities for companies to create products that appeal to environmentally-conscious consumers.
Where This Applies
- Cosmetics
- The cosmetics industry can take advantage of innovative cosmetic ingredients from bioplastics.
- Sun Care
- The sun care industry can leverage the trend towards eco-friendly sun care products made from bioplastics.
- Sustainability
- The sustainability industry can further promote the use of materials from bioplastics for eco-friendly products like sun care.
