Category
Lifestyle
Assisted Choices
Trend cluster
Category
Tech
Community
Socialization in the digital sphere becomes a necessity more than a habit.
5.0
Trend score
Trend
What is the Tech Community trend?
Tech Community: In tense and uncertain times, tech-specific relationship-building is becoming more of a need than a fixed habit among consumers. These services and the new ways consumers are using them are enhancing online relationships specifically, rather than functioning as a way to keep relationships going between meet-ups.
Insight
The consumer insight behind the Tech Community trend
Self-reported loneliness was already considered to be an epidemic before the rapid and significant changes that have been made to peoples’ lives around the world in recent weeks. Now, being isolated in one’s home is quickly becoming a universal necessity, and the mental health risks related to long periods without social contact have the potential to be extremely harmful. Brands that are able to ease the burden related to current events by fostering digital social interactions between customers are quickly being viewed as a need rather than a luxury.
Trend themes
Themes within the Tech Community trend
Three behaviours holding the trend together01
Digital Community-Building
Brands that foster digital relationships will be seen as a need rather than a luxury as self-reported loneliness is considered an epidemic and isolation becomes a universal necessity.
02
Collective Streaming-Enabling
Apps that enable group streaming of movies and TV shows will gain popularity as people remain indoors and search for social experiences.
03
Neighborly Networking
Apps that facilitate neighborly networking and social interactions will be increasingly popular in urban areas where people find it difficult to make connections with others.
Industry implications
What the Tech Community trend means for industry
Where the trend changes the playbookFor
Social Networking
Social networking apps can incorporate features to promote digital social interactions among users and facilitate digital community-building.
For
Streaming Services
Streaming services can incorporate features to enable group streaming experiences to bring people together during times of isolation and social distancing.
For
Real Estate
Real estate businesses can explore neighborly networking apps to enrich their residential communities and promote social interactions within buildings and neighborhoods.
Workshop question
How is your brand easing consumer burdens in times of individual or collective crisis?
Trend signals
Trend signals for Tech Community
Trend score 5.0 out of 10, from popularity 78%, activity 63%, freshness 9%.
Popularity78%
Activity63%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Tech Community trend
7 featured examples from Mar 15, 2019 to Jul 28, 2021CategoryPop Culture
Collective Streaming-Enabling Apps
The Netflix Party App Helps Friends in Self-isolation
Streaming services can leverage the trend of collective streaming by developing features or partnerships that enable synchronized movie or show watching for groups of users.
CategoryTech
Digital Community-Building Apps
The 'Mylivn' Lifestyle Platform Lets Users Share What Excites Them
Opportunity for travel and hospitality industries to integrate digital community-building platforms into their services to enhance social experiences for customers.
CategoryLifestyle
Virtual Break Rooms
Hallway Created a Break Room Experience for Teams on Slack
Opportunity in providing innovative platforms that enhance remote team collaboration and socialization.
CategoryLifestyle
Personal CRM Apps
Uphabit helps you manage your personal relationships
There will be ample opportunities for tech companies to create personal CRM apps, like Uphabit, that help people build and maintain personal relationships.
CategoryPop Culture
Social Co-Viewing Platforms
Gaze Helps to Create YouTube-Specific Long-Distance Movie Nights
Companies that offer video content, streaming services, and social engagement tools to enhance user experiences.
CategoryTech
Relationship-Fostering Chatbots
'Nat Bot' Helps Users Keep Track of Pertinent Info and More
The growing demand for chatbot solutions in personal relationship management creates a disruptive innovation opportunity for companies in this industry.
CategoryTech
Neighborly Networking Apps
The 'OneRoof' App Helps New Yorkers Befriend Their Neighbors
Real estate businesses that prioritize social connections among tenants may benefit from partnerships with OneRoof and similar platforms.
