The use of bidets in North America is on the rise with new innovations
Trend - Though bidets aren’t as common culturally in North America as they are in other parts of the world, there is a growing desire for them. Brands are meeting these needs with new innovations in bidet technology—likes portability or eco-friendly measures.
Insight - For North American consumers to adapt to trends that aren’t culturally ingrained, they require that those trends or habits are suited to their lifestyles in a way that align with values like environmental consciousness, and that are seamlessly integrated. Without these two key components, North American consumers don’t want to go through the effort of changing their daily routines.
Insight - For North American consumers to adapt to trends that aren’t culturally ingrained, they require that those trends or habits are suited to their lifestyles in a way that align with values like environmental consciousness, and that are seamlessly integrated. Without these two key components, North American consumers don’t want to go through the effort of changing their daily routines.
Workshop Question - How could your brand introduce its product/service to its customers in a way that aligns with their current lifestyles?
Trend Themes
1. Growing Demand for Bidets in North America - Brands introducing new bidet technology options in North America to meet the emerging trend and appeal to environmentally conscious and value-driven North American consumers.
2. Sustainable and Eco-friendly Bidets - The incorporation of eco-friendly features and materials within the bidet market such as alternative to toilet paper, antibacterial portable bidets, and decreasing the cleaning frequency to reduce harmful impact on environment.
3. Portability, Convenience, and Versatility - Innovative handheld, collapsible, and travel-friendly bidets that provide convenience, portability, and versatility for on-the-go consumers and those looking to avoid installing dedicated fixtures.
Industry Implications
1. Bathroom Fixture and Technology Industry - Business professionals operating within this industry can benefit from incorporating more eco-friendly and innovative features, such as portability that appeals to a more value-driven and environmentally conscious market.
2. Travel and Hospitality Industry - Business professionals operating within this industry can benefit from the emerging trend in portable bidets as an accommodation to guests' demands for sustainability and hygiene.
3. Health and Wellness Industry - Business professionals operating within this industry can benefit from introducing innovative bidet technology that provides consumers with a more hygienic and healthier bathroom experience, especially for those who suffer from health conditions that require safer, cleaner, and gentler cleaning options.
