Category
Lifestyle
Assisted Choices
Trend cluster
Category
Modern
Bidet
The use of bidets in North America is on the rise with new innovations.
5.5
Trend score
Trend
What is the Modern Bidet trend?
Modern Bidet: Though bidets aren’t as common culturally in North America as they are in other parts of the world, there is a growing desire for them. Brands are meeting these needs with new innovations in bidet technology—likes portability or eco-friendly measures.
Insight
The consumer insight behind the Modern Bidet trend
For North American consumers to adapt to trends that aren’t culturally ingrained, they require that those trends or habits are suited to their lifestyles in a way that align with values like environmental consciousness, and that are seamlessly integrated. Without these two key components, North American consumers don’t want to go through the effort of changing their daily routines.
Trend themes
Themes within the Modern Bidet trend
Three behaviours holding the trend together01
Growing Demand for Bidets in North America
Brands introducing new bidet technology options in North America to meet the emerging trend and appeal to environmentally conscious and value-driven North American consumers.
02
Sustainable and Eco-Friendly Bidets
The incorporation of eco-friendly features and materials within the bidet market such as alternative to toilet paper, antibacterial portable bidets, and decreasing the cleaning frequency to reduce harmful impact on environment.
03
Portability, Convenience, and Versatility
Innovative handheld, collapsible, and travel-friendly bidets that provide convenience, portability, and versatility for on-the-go consumers and those looking to avoid installing dedicated fixtures.
Industry implications
What the Modern Bidet trend means for industry
Where the trend changes the playbookFor
Bathroom Fixture and Technology Industry
Business professionals operating within this industry can benefit from incorporating more eco-friendly and innovative features, such as portability that appeals to a more value-driven and environmentally conscious market.
For
Travel and Hospitality Industry
Business professionals operating within this industry can benefit from the emerging trend in portable bidets as an accommodation to guests' demands for sustainability and hygiene.
For
Health and Wellness Industry
Business professionals operating within this industry can benefit from introducing innovative bidet technology that provides consumers with a more hygienic and healthier bathroom experience, especially for those who suffer from health conditions that require safer, cleaner, and gentler cleaning options.
Workshop question
How could your brand introduce its product/service to its customers in a way that aligns with their current lifestyles?
Trend signals
Trend signals for Modern Bidet
Trend score 5.5 out of 10, from popularity 78%, activity 79%, freshness 9%.
Popularity78%
Activity79%
Freshness9%
Audience
50%Men
50%Women
- Gen Alpha
- Gen Z
- Millennial
- Gen X
- Boomer
Market
North America
Europe
Asia-Pacific
Evidence
Examples of the Modern Bidet trend
4 featured examples from Jan 31, 2019 to Mar 19, 2020CategoryLifestyle
Travel-Friendly Bathroom Bidets
The TUSHY Travel Bidet Has a Collapsible Keychain Design
The travel accessory industry can capitalize on the trend of portable bidets by incorporating them into their product offerings, providing a unique and practical solution for trav…
CategoryLifestyle
Travel-Friendly Portable Bidets
The HappyPo Easy-Bidet Eliminates the Need for a Dedicated Fixture
Industries related to personal hygiene can take advantage of the popularity of bidets by offering innovative designs, materials and features that cater to the changing customer pr…
CategoryEco
Antibacterial Portable Bidets
Sonny is the World’s First Portable Bidet With Varied Pressure Rates
The personal care products industry can capitalize on the trend of portable bidets by developing and marketing innovative and eco-friendly hygiene solutions like the Sonny bidet.
CategoryTech
Eco-Friendly Electronic Bidet Seats
The TOTO WASHLET Eliminates the Need for Toilet Paper
Housing contractors can utilize eco-friendly bidet seats and other sustainable designs to promote sustainable construction.
