Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes, Workshops & Webinars
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Speakers & Virtual Presenters
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Join the world's top innovators at our 3-Day Toronto event.
Virtual Events (NEW!)
Stream our World Summit content from the comfort of your home.
Innovation Events
Explore our 2020 tour dates and find the best city to inspire your team.
Custom Events
Host a custom innovation conference in your city that will inform and inspire.
Custom Training
Bring the Future Festival experience directly to your team with custom training packages.
Search our database of over 390,000 cutting edge ideas.
SAMPLE CONSUMER INSIGHTS - Subscribe to access 8,498 more

Microplastic Reduction

Cosmetic and fashion brands aim to reduce micro plastics in the ecosystem

Trend - Brands in the cosmetic and fashion industries are aiming to reduce microplastic pollution with products and policies that avoid its use. This shift comes as microplastics are being shown as significant ocean pollutants, and end up being consumed by animals and humans alike and harmfully impacting their health.

Insight - As consumers become more aware of some of the lesser known ways that excess consumption has impacted the environment, they’re drawn to brands that offer a strong commitment to these same causes. With climate change’s impact looming on consumers’ future, they’re increasingly concerned with both the micro and macro lifestyle changes they can make to reduce the projected consequences.
Workshop Question - How could your brand empower consumers to shop sustainably?
7.3
Score
Popularity
Activity
Freshness
Patterns
Megatrends
6 Featured, 53 Examples:
79,989 Total Clicks
Date Range:
Mar 18 — Mar 20
Trending:
This Month and Warm
Consumer Insight Topics:

Featured Examples

Plastic-Free Athletic Wear
Plastic-Free Athletic Wear
The 'Runamics' Sports Gear is Made from Merino Wool and Tencel
Clothing made from synthetic material is quickly becoming of concern because of the microplastic waste that it creates when laundered, so the ‘Runamics’ sports gear is designed as an... MORE
Ocean-Friendly Glitter Soaps
Ocean-Friendly Glitter Soaps
Lush Cosmetics Unveils the New Winter Berry Soap for Lavish Skin
While many of use enjoy cosmetic products that have shimmer or glitter, the reality is much of that ends up the oceans as microplastics—luckily, Lush Cosmetics unveiled the new shimmery Winter... MORE
Biodegradable Beauty Pots
Biodegradable Beauty Pots
Naviter's Natural 'Atopik' Range is Packed in Eco-Friendly Raw Materials
The all-new ‘Atopik’ range from Finnish cosmetics company Naviter uses a fully biodegradable packaging solution from Sulapac. The materials used to package products like the Atopik All... MORE
Eco-Friendly Glitter Cosmetics
Eco-Friendly Glitter Cosmetics
Unicorn Snot BIO Products are Made with Plant Starch Bio-Glitter
Colorful, eye-catching glitter can add just the right amount of sparkle to any summer outfit but many festivals are now banning glitter, causing consumers to seek out eco-friendly glitter products... MORE
Plastic Glitter Beauty Bans
Plastic Glitter Beauty Bans
Selfridges Pledged to Remove All Plastic-Based Glitter Cosmetics
In 2019, luxury department store Selfridges removed single-use plastic wipes from its shelves for their harmful effects on the planet. This year, the chain pledged to remove all plastic-based... MORE
Waste-Reducing Cosmetic Discounts
Waste-Reducing Cosmetic Discounts
Holland & Barrett is Selling Beauty Goods Past Best Before Dates
Millions of tons of industrial and commercial waste is generated in the UK annually and Holland & Barrett is on a mission to reduce what it sends to the landfil by selling beauty past their best... MORE

Related Trend Reports & Custom Market Research

Related Examples

Eco-Friendly Reusable Deodorants
Eco-Friendly Reusable Deodorants
By Humandkind Gives Consumers Sustainable Personal Care Products
Biodegradable Honey Packaging
Biodegradable Honey Packaging
Decomer's Plant-Based Honey Packaging Eliminates Plastic Use
Plastic-Free Menstrual Products
Plastic-Free Menstrual Products
Aldi will Eliminate Plastic Applicators from its Tampons
Scented Refillable Hand Soaps
Scented Refillable Hand Soaps
Blueland Launched New Scents for its Refillable Hand Soaps
Plant-Based Stretch Jeans
Plant-Based Stretch Jeans
Triarchy To Launch a Line of Biodegradable Stretch Denim in March 2020
Eco-Friendly Shaving Soap Subscriptions
Eco-Friendly Shaving Soap Subscriptions
The Unwrapped Life Now Offers the Shave Soap Bar
Reusable Egg Carton Displays
Reusable Egg Carton Displays
Pete and Gerry's Organic Egg Cartons are Made Using Recycled Plastic
Eco-Friendly Beauty Bottles
Eco-Friendly Beauty Bottles
L’Oréal Created a First-of-Its-Kind Vegetable Fiber Cosmetic Bottle
Single-Use Beauty Wipe Bans
Single-Use Beauty Wipe Bans
Selfridge Banned Single-Use Beauty Wipes from Its Stores
Squeezable Mascara Applicators
Squeezable Mascara Applicators
Cosmopak's Luxury Mascara Packaging is Enhanced with SqueezeControl
Personal Care Recycling Initiatives
Personal Care Recycling Initiatives
Burt’s Bees & TerraCycle Launched the 'Recycle on Us' Program
Zero Waste Pear-Themed Soaps
Zero Waste Pear-Themed Soaps
Lush Cosmetics Expands Its Portfolio with the Golden Pear Lather
Vegan Toothpaste Jellies
Vegan Toothpaste Jellies
Lush Cosmetics' Colorful Toothpaste Jelly Boasts a Unique Texture
Plastic-Free Tech Designs
Plastic-Free Tech Designs
Mario Alessiani Purposely Crafted Modern Objects Without Plastic
Temperature-Controlled Makeup Bags
Temperature-Controlled Makeup Bags
Livana's Cosmetic Cases Extend the Life of Beauty Essentials
Plastic-Free Tea Tree Toners
Plastic-Free Tea Tree Toners
Lush Cosmetics Unveils the New Eco-Friendly Tea Tree Toner Tablets
Glow-in-the-Dark Organic Soaps
Glow-in-the-Dark Organic Soaps
Lush Cosmetics Debuts the New Ghost In The Dark Soap
Building the Sustainable Business Mandate
Building the Sustainable Business Mandate
An Interview with Hakan Bulgurlu, the CEO of Arçelik
Eco-Friendly Shaving Products
Eco-Friendly Shaving Products
Friction Free Shaving Launched in 245 Boots Stores in the UK
play_circle_filled Microfiber-Filtering Laundry Machines
Microfiber-Filtering Laundry Machines
Arçelik's Appliance Helps to Keep Microfibers from the Ocean
Halloween-Inspired Body Cleansers
Halloween-Inspired Body Cleansers
Lush's 'Boo! Shower Slime' is Made with Bamboo Stem Extract
Monster-Themed Bath Bombs
Monster-Themed Bath Bombs
Lush Cosmetics Debuted the New Monsters’ Ball Bath Bomb
Stimulating Wasabi Shampoos
Stimulating Wasabi Shampoos
Lush Cosmetics' Stimulating Shampoo Promotes Hair Growth
Minimal Hybrid Candle Holders
Minimal Hybrid Candle Holders
The Cell Ø88 Candle Tray Functions as a Candler Holder and a Coaster
Elevated Sportswear Basics
Elevated Sportswear Basics
JieDa and Ellesse Partner for a Stunning Fall/Winter 2019 Capsule
Slime-Inspired Body Cleansers
Slime-Inspired Body Cleansers
Lush Cosmetics' Shower Slime is Made with Cornflour
Streetwear-Inspired Performance Wear
Streetwear-Inspired Performance Wear
Nike's 'China Hoop Dreams' Boasts a Range of Stylish Apparel
Zero-Gravity Training Sneakers
Zero-Gravity Training Sneakers
The UA HOVR Apex Training Shoe Boasts Compression Mesh and More
play_circle_filled Sustainable Pride Campaigns
Sustainable Pride Campaigns
All Things Hair's Guide to Pride Spotlights Eco-Friendly Glitter
Collaboration Italian Athletic Fashions
Collaboration Italian Athletic Fashions
The adidas Originals by Fiorucci Collection is Playful
Lightweight Shimmering Sunscreens
Lightweight Shimmering Sunscreens
Coppertone's Glow with Shimmer Protects & Accentuates the Body
play_circle_filled Mess-Proof Parties
Mess-Proof Parties
Desperados Created the Ultimate House Party That Needed No Cleanup
Energy Return Athletic Wear
Energy Return Athletic Wear
The Under Armour Rush Collection Enhances Performance and Recovery
Florally Themed Cosmetic Lines
Florally Themed Cosmetic Lines
Caryl Baker Visage's Festival Makeup Collection is Spring-Ready
Secret Message Bath Bombs
Secret Message Bath Bombs
Lush's Mother's Day Bath Bombs Include a Spot for a Small Scroll
Design-Forward Winter Athleticwear
Design-Forward Winter Athleticwear
Zaha Hadid Design and Odlo Produce an Innovative Sports Series
Modern Tiger Stripe Sneakers
Modern Tiger Stripe Sneakers
The New Nike Air Max Plus OG Sneakers Boast a Bold Design
Anatomically Engineered Travel Pants
Anatomically Engineered Travel Pants
The Lululemon ABC Jogger are Designed for Optimal Comfort
African-Inspired Athletic Wear
African-Inspired Athletic Wear
The Adidas Solar Hu Collection Features East African Flag Designs
Biodegradable Glitter Cosmetics
Biodegradable Glitter Cosmetics
Sleek MakeUp's 'Glitterfest' Products are Eco-Friendly
Glittering CBD Sunscreens
Glittering CBD Sunscreens
The Felix & Ambrosia Sunnydaze CBD Sun Cream is Vegan and Eco-Friendly
Glitter-Heavy Sunscreens
Glitter-Heavy Sunscreens
The Unicorn Snot Glitter Sunscreen Provides Shimmer and UV Protection
Luxury Brand Pop-Ups
Luxury Brand Pop-Ups
Chanel Beauty House Aims to be Highly Instagrammable
Collaborative Comedic Influencer Palettes
Collaborative Comedic Influencer Palettes
Morphe and Bretman Rock Created a Highlighter Palette
Reclaimed Material Planter Pedestals
Reclaimed Material Planter Pedestals
The 'AirplantVessel' Handmade Wood Planter is Rustic
Luxurious Organic Beauty Sets
Luxurious Organic Beauty Sets
The Evy Jo & Co Bath Sets are Relaxing and Fully Customizable
Specialized Eco Packaging Brands
Specialized Eco Packaging Brands
The EcoJars Brand Offers Reusable Packaging for Wholesale
Eco Product Refill Bars
Eco Product Refill Bars
O’beehave Naturals Champions 'Lifetime Containers' Over Disposables
Flower-Infused Eyeshadow Refills
Flower-Infused Eyeshadow Refills
Ecco Bella Favors Recyclable and Sustainable Makeup Packaging
Multi-Use Glitter Sticks
Multi-Use Glitter Sticks
Milk Makeup's Glitter Sticks Have Been Released in Two New Colors
Single-Use Travel Soaps
Single-Use Travel Soaps
Bloomtown's Eco-Friendly Travel Set Includes Mini Soap Hearts
Cork-Based Bath Tins
Cork-Based Bath Tins
Lush Cosmetics is Replacing Its Reusable Metal Tins with Eco-Friendly Cork
Sparkly Unicorn Cosmetics
Sparkly Unicorn Cosmetics
This Somewhat Crassly Branded Glitter Gel is Dubbed 'Unicorn Snot'