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Plastic-Free Athletic Wear

The 'Runamics' Sports Gear is Made from Merino Wool and Tencel

— September 21, 2019 — Eco
Clothing made from synthetic material is quickly becoming of concern because of the microplastic waste that it creates when laundered, so the 'Runamics' sports gear is designed as an alternative. Designed by Lena Rix, the garments are crafted from a mix of merino wool and Tencel, which eliminates the need for petroleum-sourced plastics and other chemicals that are commonly used for athletic fabric manufacturing.

The collection of garments includes styles for women and men alike, and are intended to be effective for wear when partaking in sports thanks to their natural moisture-wicking and odor-eliminating design. The garments within the 'Runamics' sports gear collection are positioned as a naturally sustainable alternative that can help to combat against the mass amount of plastic waste being produced.
Trend Themes
1. Sustainable Athletic Wear - Disruptive innovation opportunity: Develop new materials and manufacturing processes that minimize environmental impact while still providing high-performance athletic wear.
2. Natural Moisture-wicking Fabrics - Disruptive innovation opportunity: Create innovative fabric technologies that efficiently wick away moisture without relying on petroleum-based plastics.
3. Odor-eliminating Sportswear - Disruptive innovation opportunity: Invent odor-neutralizing techniques that are free from harmful chemicals commonly used in athletic clothing.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Introduce sustainable fabric options and eco-friendly manufacturing practices to revolutionize the fashion and apparel industry.
2. Textile and Material Science - Disruptive innovation opportunity: Develop advanced textile technologies to produce moisture-wicking and odor-resistant fibers that are biodegradable and environmentally friendly.
3. Sports and Fitness - Disruptive innovation opportunity: Incorporate sustainable and natural materials in the production of sportswear to meet the growing demand for eco-conscious athletic gear.
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