Footwear used to play and track in virtual reality is on the rise
Trend - Virtual reality gaming controls are no longer specific to headgear or hand controllers—they’re now also being offered in footwear form in order to enhance the gaming experience. These items offer increased control or functions like distance-tracking in VR games.
Insight - Consumers who take part in the world of esports, and virtual gaming as a whole, are often looking for the most realistic experiences possible. Innovations in these industries allow for increasingly realistic imagery on-screen, but mobility still tends to be limited in the virtual reality and online gaming industries. Thus, brands and products that offer all-encompassing immersive interactions in this space are at an advantage.
Insight - Consumers who take part in the world of esports, and virtual gaming as a whole, are often looking for the most realistic experiences possible. Innovations in these industries allow for increasingly realistic imagery on-screen, but mobility still tends to be limited in the virtual reality and online gaming industries. Thus, brands and products that offer all-encompassing immersive interactions in this space are at an advantage.
Workshop Question - How could your brand prioritize immersive experiences for its customers?
Trend Themes
1. Foot-based VR Controls - The ability to control virtual reality environments with your feet offers a more immersive experience and disrupts the gaming industry strongly.
2. Specialized Gaming Footwear - Footwear designed specifically for gaming offers unique performance benefits, and has potential disruptive innovation opportunities in the athletic footwear industry.
3. Distance Tracking VR Footwear - VR footwear that allows users to track their physical activity and distance traveled offers disruptive innovation opportunities in the fitness and health industries.
Industry Implications
1. Gaming - Innovations in specialized gaming footwear and foot-based VR controls offer new opportunities in the gaming industry.
2. Athletic Footwear - Specialized gaming footwear has potential to disrupt and innovate the athletic footwear industry as well.
3. Fitness & Health - Distance tracking VR footwear offers disruptive innovation in the fitness and health space.
6 Featured, 51 Examples:
120,157 Total Clicks
Date Range:
Jun 18 — Mar 20
Trending:
Average
Consumer Insight Topics:
